Analysis of a consumer survey on plug-in hybrid electric vehicles

Krupa, Joseph S.; Rizzo, Donna M.; Eppstein, Margaret J.; Lanute, D. Brad; Gaalema, Diann E.; Lakkaraju, Kiran; Warrender, Christina E.

doi:10.1016/j.tra.2014.02.019

Cited by 225 publications

(197 citation statements)

References 48 publications

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“…These aspects cover expressed concerns regarding the environmental consequences of car use, interest in automotive technology and the perceived importance placed on car ownership which past research has indicated represent salient issues in consumer evaluations of clean fueled vehicles (Sangkapichai and Saphores, 2009;Ozaki and Sevastyanova, 2011;Krupa et al 2014;Plötz et al 2014). The inclusion of these issues allows the analysis to simultaneously consider the views which consumer groups hold towards EVs specifically and cars in general.…”

Section: Overview Of Segmentation Approachmentioning

confidence: 99%

Consumer structure in the emerging market for electric vehicles: Identifying market segments using cluster analysis

Morton

Anable

Nelson

2016

International Journal of Sustainable Transportation

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Article:Morton, C orcid.org/0000-0003-0984-9580, Anable, J orcid.org/0000-0002-4259-1641 and Nelson, J (2017) Consumer Structure in the Emerging Market for Electric Vehicles: Identifying market segments using cluster analysis. International Journal of Sustainable Transportation, 11 (6 ReuseUnless indicated otherwise, fulltext items are protected by copyright with all rights reserved. The copyright exception in section 29 of the Copyright, Designs and Patents Act 1988 allows the making of a single copy solely for the purpose of non-commercial research or private study within the limits of fair dealing. The publisher or other rights-holder may allow further reproduction and re-use of this version -refer to the White Rose Research Online record for this item. Where records identify the publisher as the copyright holder, users can verify any specific terms of use on the publisher's website. TakedownIf you consider content in White Rose Research Online to be in breach of UK law, please notify us by emailing eprints@whiterose.ac.uk including the URL of the record and the reason for the withdrawal request. 1 Consumer Structure in the Emerging ABSTRACTThis paper presents results from a segmentation analysis of the emerging market for Electric Vehicles (EVs). Data has been sourced through the application of a self-completion household questionnaire distributed over two cities in the United Kingdom (UK). A two stage cluster analysis methodology has been followed to identify market segments in a dataset of UK drivers. Five unique segments have been identified in the analysis and are characterised by their preferences for EVs, socio-economic characteristics, current car details, and socio-psychological profiles. These segments hold a range of different EV preference levels, from those who appear unwilling to adopt an EV to those which are clearly attracted to EVs. Moreover, the features of these segments tend to suggest that segments might be attracted to or repelled from EVs for different reasons. These results demonstrate that a significant degree of consumer stratification is present in the emerging market for EVs, with the possible implications being that policy interventions at the market, as opposed to segment, level may prove ineffective due to their inability to cater for the nuances of important segments.

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Section: Overview Of Segmentation Approachmentioning

confidence: 99%

Consumer structure in the emerging market for electric vehicles: Identifying market segments using cluster analysis

Morton

Anable

Nelson

2016

International Journal of Sustainable Transportation

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“…It has proposed that EVs is a good solution for the problem of transport GHG (greenhouse gas) and air pollutant emissions [2]. Most of the developed countries have been carrying out variety public policies and financial incentives for EVs large-scale adoption [11].…”

Section: Introductionmentioning

confidence: 99%

“…Most of the developed countries have been carrying out variety public policies and financial incentives for EVs large-scale adoption [11]. In the existing literature, many researchers focus on the topics of consumers' choice decision, recharging station placement and economic analysis of EVs promotion [2][3][4][5][6][7][8][9][10].…”

Section: Introductionmentioning

confidence: 99%

“…Despite there is a broad consensus on EVs large-scale adoption in the world, however, the benefits and realize finally falls on the consumers' willingness to accept the new technology [2]. According to a survey conducted in 2008, 69%of US consumers have little or no familiarity with PHEVs technology [3].…”

Section: Introductionmentioning

confidence: 99%

“…However, the interest in PHEVs technology is greater than EVs [5]. Further, it is considering that range anxiety is a barrier to EVs spread adoption [2][3][4][5][6][7][8][9][10], several researchers infer that people have little willingness to choose EVs because of range anxiety and inconvenient recharging access [2][3][4][5][6][7][8][9][10].…”

Section: Introductionmentioning

confidence: 99%

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Analysis of Barriers to Wide Spread Adoption of Electric Vehicles in Shenzhen China

Wang

Yang

et al. 2017

Preprint

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China planned to promote the large-scale adoption of Electric Vehicles (EVs) in the thirteenth five-year plan, however, this target faces many obstacles. This paper was trying to analyze the main barriers to widespread adoption of EVs through a survey in Shenzhen, which has the biggest EVs market share in China major cities. Based on previous scholarly findings, this paper conducted a new study which collected 406 approved questionnaires among 500 participants. The study proposed five hypotheses to examine the main barriers to widespread adoption of EVs. The analysis conducted by statistical methods: two-way frequency tables, chi-square test, and factor analysis. The results noted that perception of EVs advantages and recharging access remained the main barriers to EVs large-scale penetration. Besides, financial incentives drop would not cause a significant decline of EVs adoption in future. The study proposed suggestions to carmaker and government policy administrator on the analysis and discussion.

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The coalescence effect: Understanding the impact of customer value proposition, perceived benefits and climate change sensitivities on electric vehicle adoption in India

Chaudhary

Kate²

2023

Bus Strat Dev

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The overarching objective of this study is to understand factors that influence the customer attitude and eventually purchase intention towards electrical vehicles (EVs). Market survey was done in major cities of 3 states of India to examine the customer attitude and purchase intention towards (EVs). The collected data was analyzed by using partial least squares‐structural equation modeling techniques. It has been found that the factors like overall customer value (performance and cost), awareness and sensitivities towards the climate change, and perceived benefits are the major factors that influence the attitude and subsequently the adoption of EVs by millennials. The factors like perceived price and social acceptance are relatively less significant in terms of their influence on the attitude and purchase intention towards EVs. Hence, it has been concluded that the environmental concern, performance features, infrastructure facility positively influence the attitude and purchase intention towards EVs. This study essentially underscores the importance and role of coordinated impact of performance, features, and infrastructure and climate change sensitivities in influencing and enhancing the adoption of EVs in India, in the context of current market scenario. Hence, this study contributes by providing actionable insights to manufactures and government for developing and communicating pragmatic value proposition to promote EVs. This study brings fresh perspectives on creating positive attitude and purchase intention towards the EVs by providing a model that could be leveraged for devising a long term and sustainable strategy.

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Analysis of a consumer survey on plug-in hybrid electric vehicles

Cited by 225 publications

References 48 publications

Consumer structure in the emerging market for electric vehicles: Identifying market segments using cluster analysis

Consumer structure in the emerging market for electric vehicles: Identifying market segments using cluster analysis

Analysis of Barriers to Wide Spread Adoption of Electric Vehicles in Shenzhen China

The coalescence effect: Understanding the impact of customer value proposition, perceived benefits and climate change sensitivities on electric vehicle adoption in India

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