Petrochemical enterprises are faced in the modern conditions with a huge number of new challenges. In the external environment there is a progressive increase in uncertainty in the structural processes of changing economic conditions for industrial systems. Some modern processes lead to the destruction of established supply chains. Reduced access to critical high-tech technologies increases the number of bottlenecks in our economy, expanding the range of risks and restrictions available. Organizations are forced to look for new ways of development, simultaneously solving both existing and newly emerging problems. Traditional management models in existing conditions very often respond to newly emerging challenges, ignoring existing restrictions, including those imposed by the social and environmental environment. However, these restrictions essentially represent hidden opportunities, since with effective management they can reduce emerging risks, their consequences and free up additional resources for the development of companies. The paper analyzes the functions of the organizational and economic mechanism for introducing sustainable innovations.