Analysis of attitudes of honey consumers in the municipality of Novi Grad (Bosnia and Herzegovina)

Abstract

Beekeeping is one of the important branches of animal husbandry, and it is also important in the municipality of Novi Grad in Bosnia and Herzegovina (BaH). Honey producers should be interested in what consumers think of honey and which factors are crucial for their commitment to purchase honey. Therefore, there has been a study of honey consumer attitudes conducted by a survey of 100 randomly selected consumers. The subject of the survey was to determine the consumers' attitudes regarding the amount of honey they consume, honey types, prices, quality, purchasing and other characteristics. Systematization of data from surveys and their statistical processing led to the result that more than a half of consumers consume honey every week, with a high average consumption of 1.33 kg per month. Women consume honey more often than men, older people more frequently than younger ones. The largest number of consumers purchase honey directly from beekeepers. The commitment of consumer's choice to buy honey is greatly influenced by the quality of honey, and it is followed by the price. These and other attitudes of consumers of honey are compared with the attitudes of consumers of similar studies in other countries and it was found that there is sometimes a greater or lesser coincidence among them, and sometimes there are significant differences. Honey producers, taking into account the views and preferences of consumers, should focus their future marketing activities for better promotion of their products and look ahead trying to establish direct contacts with consumers.

Consumers Behavior Towards Bee Products Consumption in The Centre District of Kahramanmaras Province

“…Niyaz and Demirbaş (2017) found that 34% of consumers always consumed honey, while the majority of the consumers never consumed other bee products. Klickovic et al (2017) found that 47% of consumers consume honey several times a week. On the other hand, the percentage of respondents who consume honey very rarely is 12%.…”

Determination of Consumers Consciousness Levels of Consumption of Bee Products

“…In addition, 51.2% of consumers buy honey from beekeepers whom they generally know, and 41% of consumers buy honey from market and bazaar. Klickovic et al (2017) found that 47% of consumers consume honey several times a week. On the other hand, the percentage of respondents who consume honey very rarely is 12%.…”

Investigating the price effects of honey quality attributes in a European country: Evidence from a hedonic price approach

“…Regarding the variety of honey consumers in Croatia (Brščić et al, 2017), Romania (Pocol & Bolboacă, 2013), the USA (Unnevehr & Gouzou, 1998), the Republic of Congo (Gyau et al, 2014), and Saudi Arabia (Zulail et al, 2014) prefer mostly mono‐floral rather than multifloral honey. Price remains one of the most important attributes that affect the purchase of honey in Italy (Cosmina et al, 2016), Hungary (Ványi et al, 2011), Poland (Kowalczuk et al, 2017; Roman et al, 2013a), Romania (Pocol & Bolboacă, 2013), Bosnia and Herzegovina (Kličković et al, 2017), and the Asian countries (Yeow et al, 2013). Simultaneously, preferences for other extrinsic characteristics of honey, linked to brand and reputation, have been reported to affect the purchase of honey in Australia (Batt & Liu, 2012), Denmark (Jensen & Mørkbak, 2013), the USA (Wu et al, 2015), and the Asian countries (Yeow et al, 2013) as well.…”