One of the most important methods of optimising water consumption is grey water recycling. From a technological point of view, the treatment of grey water guarantees that it can be reused for domestic or corporate purposes, but it raises the issue of the social acceptance of the use of such water. This study aimed to assess the possibility of using grey water in households in Poland. The originality of this research study lies in the application of the PROFIT method for the separate construction of models of the benefits of grey water according to user groups. Four groups were identified, differentiated by gender and age; age and possession of an irretrievable water meter; gender and place of residence; place of residence and possession of an irretrievable water meter. To answer the formulated research questions, a diagnostic survey method was used, in which 807 randomly selected respondents from all over Poland were surveyed. The results of the survey indicate that homeowners perceive the potential use of grey water as beneficial, pointing most often to the following factors: rebuilding groundwater levels, reduced extraction of drinking water from rivers and other water bodies, and increased vegetation growth. On the other hand, they are concerned about the need to reconstruct the existing water and sewerage systems in order to produce drinking water from grey water as well as about the high cost and parameter stability of drinking water produced from grey water. Furthermore, men and older people attribute less importance to measures related to the introduction of good practices based on the reuse of recycled water in water management. Women, on the other hand, appreciate almost all opportunities to use grey water to a greater extent than men.