In this paper we consider the apparent changes in consumer spending in a real market (Vlora County). By calculating the latent variable of discounts as it is done, we do not interpret the net of expenses. We found that discounts stimulate spending behavior, which shows that the consumer buys the minimum as well as the highest prices and not with the right budget. Essentially, the ecological steps here have functioned as data-oriented modeling that reduces subjective or am approaches to econometric and marketing analysis. The complexity of separate actions and then its dimensions and reduced the model of conclusion and improved analysis.