Analysis of contraceptive drugs market in the context of pharmaceutical safety

Mahanova, T. V.; Ткаченко, Н. О.

doi:10.14739/2409-2932.2020.1.198187

Cited by 2 publications

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“…Питання щодо доступності ЛЗ різних нозологій, зокре ма вітамінів, висвітлено в наукових працях І. Я. Городецької [8], Б. П. Громовика [9], А. А. Котвіцької [10], А. С. Немченко [11], Н. О. Ткаченко [12] тощо. Втім, сегмент ринку ВМКВ залишається без належної уваги.…”

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Research of the current state of the market of vitamin and mineral complexes for pregnant women and information support for women during pregnancy

Демченко¹,

Ткаченко²,

Demchenko³

2022

АП

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Aim of the work is to study of the domestic market of vitamin and mineral complexes for pregnant women with the subsequent formation of an information array for making rational decisions on the formation of the pharmacy range of this group of products and information support for women during pregnancy. Materials and methods. The State Register of Medicinal Products of Ukraine, the Compendium Online Directory of Medicinal Products, Internet resources on drug search in Ukrainian pharmacies GeoApteka and Tabletki.ua, Internet resources of online pharmacies, wholesale offers of vitamin and mineral complexes for pregnant women for pharmacies according to the “Apteka” software package were used as research material. The marketing method, monitoring methods, logical generalization, grouping, and graphic were used in the work. Results. Based on the analysis of information sources about vitamin and mineral complexes for pregnant women, two assortment groups were formed: 99 % of the segment is represented by special food products and 1 % – by medicines. We studied the corporate structure of the market, as well as analyzed the socio-economic accessibility for consumers – pregnant women. Conclusions. The Ukrainian pharmaceutical market of vitamin and mineral complexes for pregnant women is dominated by generic multicomponent drugs of foreign production, which have medium availability for the consumer. This situation creates the preconditions for the development of own production of proper quality, which will increase their availability and reduce the economic burden on the consumer – a pregnant woman. The information support of women before the beginning of pregnancy planning and during childbirth is in satisfactory condition. This is primarily due to the need for a woman to see a doctor during pregnancy planning and constant monitoring during pregnancy. On the other hand, pharmaceutical care is not able to compensate for the lack of information on vitamin and mineral complexes for pregnant women due to the peculiarity of the woman’s condition – pregnancy, which requires medical supervision.

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Research of the current state of the market of vitamin and mineral complexes for pregnant women and information support for women during pregnancy

Демченко¹,

Ткаченко²,

Demchenko³

2022

АП

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Conjoint analysis to understand preferences of contraceptives among women of reproductive age in Ukraine

Mahanova¹,

Tkachenko²

2021

PHAR

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This article describes the results of marketing research using conjoint analysis that was conducted to establish the preferences of contraceptives among women of reproductive age in Ukraine to further use the results for effective marketing decisions making in the pharmaceutical industry. It was established that the women`s choice differs significantly depending on their main socioeconomic characteristics: age, income level, and level of education. Priority contraceptives from hormonal, non-hormonal contraceptives, as well as contraceptive medical devices for different age groups of women, was identified. Alfred Marshall’s main economic law was confirmed and the existence of price elasticity according to preferences was established. The results obtained on women’s preferences for certain types of contraceptives will improve the level of compliance, women’s pharmaceutical safety and promote a balance between women’s needs and the capabilities of the contraception supply system.

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Analysis of contraceptive drugs market in the context of pharmaceutical safety

Cited by 2 publications

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Research of the current state of the market of vitamin and mineral complexes for pregnant women and information support for women during pregnancy

Research of the current state of the market of vitamin and mineral complexes for pregnant women and information support for women during pregnancy

Conjoint analysis to understand preferences of contraceptives among women of reproductive age in Ukraine

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