2022
DOI: 10.56397/le.2022.08.05
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Analysis of Dell’s Marketing Strategy

Abstract: This paper analyzes Dell's unique marketing mode based on marketing SWOT theory and 4Cs theory and points out that Dell's supply management is the core of the marketing mode. In addition, further segmentation of the Dell market and understanding of how Dell divides customers and products confirm the success of Dell's direct marketing model in the IT industry. Some problems of Dell Co. are analyzed in detail, and relevant optimization suggestions are put forward.

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Cited by 2 publications
(2 citation statements)
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“…Jiang and co-workers explored the use of nanohydroxyapatite (nHA) pellets as carriers for VNC in the treatment of chronic osteomyelitis and bone defects due to MRSA strains. 112 Following an initial rapid release into circulation, the payload concentration remained effective in soft tissue and osseous for 84 days after debridement. Within three months, all rabbits in the experimental group recovered from osteomyelitis without infection recurrence, and the bone…”
Section: Nanodrug Delivery Systems As a "Silver Bullet" To Tackle Amr...mentioning
confidence: 99%
See 1 more Smart Citation
“…Jiang and co-workers explored the use of nanohydroxyapatite (nHA) pellets as carriers for VNC in the treatment of chronic osteomyelitis and bone defects due to MRSA strains. 112 Following an initial rapid release into circulation, the payload concentration remained effective in soft tissue and osseous for 84 days after debridement. Within three months, all rabbits in the experimental group recovered from osteomyelitis without infection recurrence, and the bone…”
Section: Nanodrug Delivery Systems As a "Silver Bullet" To Tackle Amr...mentioning
confidence: 99%
“…Non-inferior performance of the bone cements containing chlorhexidine releasing silica nanocarriers to the equivalent commercial formulation defects were partially repaired, whereas infection and bone defects persisted in the control and blank groups. 112 Nanomaterials made from metals have found significant use in antimicrobial therapy. The use of silver-based (Ag) species on orthopedic implants to prevent implant-associated infection is gaining popularity.…”
Section: In Vitromentioning
confidence: 99%