Analysis of Earning Modes of Sharing Economy Enterprises

Abstract

With the popularization and application of new generation information and communication technologies, the sharing economy has become an important form of economic and social development. The fundamental reason why the sharing economy can grow so rapidly in a short period of time lies in its unique earning mode. This article, taking Mobike as an example while coupling with the profit-making experience of the sharing economy industry, deeply analyzes its earning mode, unearths multiple driving factors of corporate earnings, and summarizes many earning modes including "periodic lease + deposit" earning, advertising earning, financing expansion earning, listing valueadded earning and etc. However, at present, the earning mode of the sharing economy is not yet mature, and there are problems such as weak profitability and lack of long-term profitability. This requires bike-sharing companies developing the concept of "user first" and form a comprehensive earning mode through a multi-channel operation and development approach. At the end, this paper provides reasonable and feasible suggestions for the sustainable profitability of Mobike.

Increasing Bike-Sharing Users’ Willingness to Pay — A Study of China Based on Perceived Value Theory and Structural Equation Model

“…For the sustainable development of bike-sharing operators, enhancing the profitability of the bike-sharing industry is indispensable ( Tian et al, 2021 ). Increasing the profitability includes enriching the profit model, raising service charges, and expanding the market demand for shared bikes ( Liu and Wang, 2019 ). However, it is difficult to effectively solve a single profit model in the bike-sharing industry.…”

“…However, it is difficult to effectively solve a single profit model in the bike-sharing industry. At present, bike-sharing operators face fierce competition, and other earning modes are not yet mature, with problems such as scarce profits and lack of long-term profitability ( Liu and Wang, 2019 ). Measures to raise service charges seem to do little to increase the profits of bike-sharing operators.…”