Analysis of employee perception of employer brand: a comparative study across business cycles using structural topic modelling

Karkhanis, Gaurav Vijay; Chandnani, Suresh Udhavdas; Chakraborti, Swapnajit

doi:10.1080/2573234x.2022.2104663

Cited by 5 publications

(2 citation statements)

References 52 publications

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“…Recent research has applied NLP to analyses of employee data, including employer branding (Karkhanis, Chandnani, & Chakraborti 2023), employee sentiment analysis (Hegde et al 2022), predicting employee turnover (Choi & Choi 2021), and perceptions of leadership, (Bhatia et al 2022).…”

Section: Personality Assessment Based On Linguistic Analysismentioning

confidence: 99%

Assessment of Personal Values for Data-Driven Human Resource Management

Kimura

2023

Data Science Journal

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Business organizations have introduced data analytics to human resource management (HRM) to predict employee behavior in recent years. This practice is called HR analytics, and uses the various properties of employees, including their personal values, as inputs. Personal values are conceptualized as stable personal traits that represent the relevant employee. Previous studies in the area have shown that the personal values of employees influence their attitudes and behaviors as well as the performance of their group. Assessing these values is thus important in HRM. Although most previous studies have measured personal values based on self-reported questionnaires, this method encounters many problems, such as the social desirability bias. Accordingly, more recent studies have proposed alternative methods that apply machine learning algorithms to linguistic or visual data. This study reviews research on personal values by focusing on the methods used to measure them, and discusses the usefulness of and the challenges to the measurement of personal values. We also discuss future directions of research on the assessment of personal values.

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Section: Personality Assessment Based On Linguistic Analysismentioning

confidence: 99%

Assessment of Personal Values for Data-Driven Human Resource Management

Kimura

2023

Data Science Journal

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“…Their positive experience creates a positive image of the company as a good employer in their minds. They are willing to share their positive experience with others and are more loyal and engaged to contribute to the development of the company and the achievement of its goals (Karkhanis, Chandnani & Chakraborti 2022).…”

Section: Introductionmentioning

confidence: 99%

Employer Branding of Wine Companies in the Czech Republic: Using Social Networks When Recruiting New Employees

Skýpalová,

Nováková,

Šikýř

et al. 2023

Economy & Business

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The idea of employer branding has been around for ages, however, in the twentieth century the concept of employer branding has evolved to become a more strategic tool to attract and retain talent.Companies have begun to focus on building a strong employer brand founded on an engaging company culture, a favorable work environment, and socially responsible behavior. Effective employer branding is also very important for wine companies if they want to succeed in today's competitive labor markets and attract and retain the right people. One of the trendy ways to present the employer brand and reach potential job seekers is the use of social networks. The article presents the findings of the research of selected wine companies in the Czech Republic conducted by authors to find out whether and how the wine companies use social networks when attracting potential job seekers. The research was based on an analysis of the use of social networks by selected wine companies and two questionnaire surveys, the first among employees of selected wine companies and the second among potential job seekers in wine companies from among the general public. The findings revealed that newer social networks such as TikTok or Twitter are hardly used by wine companies, on the contrary, classic Facebook and Instagram are still the most popular. The surveyed wine companies have considerable room to improve the promotion of the employer brand through social networks. Wine companies have a significant challenge to improve the promotion of their employer brand through social networks.

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