Analysis of entrepreneurship perception and business developmental strategy of silk in Wajo Regency, South Sulawesi, Indonesia

Abstract

Purpose This paper aims to investigate the entrepreneurship perception and business developmental strategy of silk business in Wajo Regency, South Sulawesi Province, Indonesia. Design/methodology/approach The study subject was the silk industry located in Wajo Regency, South Sulawesi Province. The study population was 544 silk weavers running the business of silk weaving. The study sample consisted of 235 respondents. To prove the hypothesis stated by the author, the canvas business model analysis method was used to identify entrepreneurship perception, and SWOT (strength, weaknesses, opportunities and threats) analysis was conducted to understand the potential of the strategy of weaving business development in Wajo Regency, South Sulawesi Province, Indonesia. Findings Business model canvas (BMC) is a complex business model that becomes simple through a canvas approach, drawing a sheet of the canvas containing a map of nine elements (box), allowing businessmen to identify the business potential. The nine elements of the canvas that should be understood and considered for running a business are customer segment, value proportion, channel, customer relationship, revenue steam, key resource, key activities, key partnership and cost structure. To improve farmers’ entrepreneurship perception, it would be nice for the weavers who run the silk business should constantly consider the nine elements of BMCso that in running their businesses, they can understand different considerations and create a progressive and developing silk industry. Originality/value This research is about merger two concept of business development in entrepreneurship to increase revenues, with the location of study as originality (no previous research for this relationship): Auditor in Wajo regency South Sulawesi Province in Indonesia. Based on the background stated above, this study aims to analyze entrepreneurship perception and silk industry developmental strategy in Wajo Regency, South Sulawesi Province, Indonesia.

LinkAja Business Models Strategy Development Using BMC Approaches

“…The BMC strategy is used to develop business strategies for developing an Orphanage management application with a SWOT matrix to help analyze the elements of the BMC [6]. The research that explains the development of business strategies for silk weaving business in Wajo Regency shows that BMC is a business model approach that can be simplified from a complex business model to facilitate Indonesian entrepreneurs to identify a business potential [7]. In addition, Prasetyo, Baga, & Yulianti conducted a research on the Rhythm of Empowerment (ROE) Business Development Strategy by using BMC and SWOT as the research methods [8].…”

“…Based on Table 2, known that the originality given to the research conducted by Nuraeni [7] is combines the two concepts of business development in order to increase the income of a business. This research has the value of use Wajo Regency South Sulawesi Province as an object in illustrating the development of the business concept.…”

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