Analysis of Factors Affecting Consumer Behavior of Dairy Products in Algeria: A Case Study from the Region of Guelma

Bousbia, Aissam; Boudalia, Sofiane; Chelia, Sarra; Oudaifia, Karima; Amari, Hanane; Benidir, M.; Belkheir, Boussad; Hamzaoui, Sofiane

doi:10.3923/ijar.2017.93.101

Cited by 19 publications

(22 citation statements)

References 14 publications

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“…A. Bousbia et al (2017) examined the relationship between dairy product consumption and consumer behavior in Guelma, Algeria. Among 326 respondents, dairy product consumption behavior was assessed on the basis of yearly quantitative parameter.…”

Section: Literature Reviewmentioning

confidence: 99%

“…A. Bousbia et al (2017) examined the relation between dairy products consumption and consumer behavior due to the importance of these products and effect on economy; measured different socio-economic variable that defines different individual"s behavior on the basis of taste, type of shop, health benefit, brand, origin, packaging and publicity. Each variable has significant impact on consumption apart from publicity.…”

Section: Introductionmentioning

confidence: 99%

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Packaging Features Effecting on Milk Buying Behavior in Karachi

Khan¹,

Siddiqui²

2019

IJBA

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This paper examined the packaging features effecting milk buying behavior. Four packaging features were selected that included nutritional information, price, country of origin, & quality standards, and their impact on milk consumption and purchase behavior is analyzed using Structural Equation Modeling. The study was carried out in urban areas of Karachi, among 318 respondents using Likert scale based questionnaire. The findings suggested that all four packaging features have a significant positive impact on consumers buying behavior. Consumers are attracted towards those products which provides enough and adequate amount of information on its products’ packaging. Nutritional information is among one of the important element that needs more focus and it will surely results in a positive way to the manufacturers of dairy products. Hence, producers and marketers of milk should focus on their product’s packaging features especially on the verbal element as a primary strategy in order to influences consumers buying behavior.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Packaging Features Effecting on Milk Buying Behavior in Karachi

Khan¹,

Siddiqui²

2019

IJBA

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“…The average per capita income in this study amounted to Rp 1.308.019. Consumers with higher income levels pay more attention to the quality and hygienic properties of dairy products consumed (Bousbia et al, 2017).…”

Section: Characteristics Of Students and Family Characteristicsmentioning

confidence: 99%

Analysis Of Milk Consumption Behavior and Processed Products on IPB Students with AIDA and CRI Methods

Widaryanti

Retnaningsih

2018

JCS

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<em>This study aimed to analyze consumption behavior of Fapet’s milk and processed products using the AIDA and CRI models. Samples in this study were 209 active students of IPB in 2nd, 4th, and 6th semester used simple random sampling method. The results showed that there was a correlation between awareness and interest, interest and desire, while desire has no correlation with action. The results also showed that sex, pocket money, father’s occupation, number of family member, awareness, interest, and action have a correlation with consumption frequency of Fapet’s milk and processed products. Awarenes, interest, and action variables also have a correlation with consumption quantity of Fapet’s milk and processed products. The enhancement of awareness and action will increase consumption frequency and consumption quantity of Fapet’s milk and processed products. Results of Customer Response Index (CRI) analysis showed that students response to dairy Fapet milk and processed products were 78.9 percent indicating that marketing strategy have been effective.</em>

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“…variable decreased this probability by 0.31 percentage points Bhanu et al (2017),Assan et al (2017). andBousbia et al (2017) also indicated that increasing price negatively affects consumers' preferences for the alternative. Results also show that for every product age, family size, education, exercise and the 4p product variable are statistically significant and increased the probability of choosing milk.…”

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confidence: 94%

Suggesting the best bundle for dairy products based on consumers’ purchase behavior

Kaliji¹,

Hamid²,

Mojaverian³

et al. 2019

JCEA

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Product bundling can be attractive for consumers and also be profitable as a marketing strategy. Based on the importance of this promotion strategy, this study estimated the effect of features on consumers' purchase preferences among 16 dairy products available in the assortment of a popular brand by using a d-level nested logit model. Data about consumer preferences were collected from a sample of dairy products consumers in Sari City, Iran in 2018. By using the results of preferences, this study ran an optimisation algorithm according to a maximum profit criterion and suggested the best bundle for dairy products. Based on the algorithm results, the bundle including 4 out of the 16 available products had the maximum expected profit. This paper found that the profit of selling this product bundle is higher than the profit that could be obtained selling these products separately.

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Analysis of Factors Affecting Consumer Behavior of Dairy Products in Algeria: A Case Study from the Region of Guelma

Cited by 19 publications

References 14 publications

Packaging Features Effecting on Milk Buying Behavior in Karachi

Packaging Features Effecting on Milk Buying Behavior in Karachi

Analysis Of Milk Consumption Behavior and Processed Products on IPB Students with AIDA and CRI Methods

Suggesting the best bundle for dairy products based on consumers’ purchase behavior

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