Analysis of factors that influenced consumers' decision to online shop organic food during Covid-19

Ćirić, Maja; Ignjatijević, Svetlana; Ilić, Dragan; Puvača, Nikola; Brkanlić, Sandra

doi:10.5937/aaser2151011c

Cited by 4 publications

(4 citation statements)

References 40 publications

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“…The high willingness coincides with the growing demand for organic produce in the last ten years and the consumer willingness to pay more for such produce [32], even in times of the COVID-19 pandemic [33]. The findings have shown that wineries in the Republic of Serbia are aware of the importance of the environmentally responsible production and of the effects that can be achieved [34].…”

Section: Discussionmentioning

confidence: 74%

Analysis of Agri-Environmental Management Practices and Their Implementation in the Agricultural Policies of the Republic of Serbia

Vapa Tankosić,

Prodanović,

Medović

2023

Sustainability

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The subject of the research is focused on the application of agri-environmental management practices in the agricultural policies of the Republic of Serbia. The research, in the first part, addresses the current attitudes of the policymakers in the sector for agricultural policy, sector for rural development, and the department for the IPARD of the Ministry of Agriculture, Forestry and Water Management, regarding the introduction of agri-ecological measures. In the second part, the current attitudes of the agricultural producers and agricultural advisory employees regarding the main economic and structural factors, as determinants of the adoption of agri-environmental management practices, are analyzed. The findings show that the policymakers have put in place an adequate framework, providing the training and education for the introduction of future AE measures. The findings show that the agricultural producers and the agricultural advisory employees consider agri-ecological measures to be a good way to improve the state of the environment and promote the diversity of nature and organisms. The producers have shown a high willingness to adopt the agri-ecological measures. For them, the highest motivation for using the agri-ecological measures is agriculture-oriented training and education, while the potential obstacles are the complexity of measures, implementation of measures, property rights, purpose of land use, and full-time farm workers. The farmers that perceived that the agri-ecological measures treat all farmers equally contributed the most to predicting the willingness of the agricultural producers to adopt agri-ecological measures. On the other hand, the agricultural advisory service employees perceived as the highest motivations the responsibility of farmers towards future generations, previous experience in the application of similar measures, and agriculture-oriented training and education, while the size of agricultural holdings and the property rights were seen as the largest obstacles. The proposed research on the agri-environmental management practices is particularly relevant in the context of discussions on the reform of the Serbian agricultural policy in light of the EU accession process. The findings of the research shall directly contribute to raising knowledge on the agri-environmental management practices in the Republic of Serbia.

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Section: Discussionmentioning

confidence: 74%

Analysis of Agri-Environmental Management Practices and Their Implementation in the Agricultural Policies of the Republic of Serbia

Vapa Tankosić,

Prodanović,

Medović

2023

Sustainability

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“…The global sales of organic milk and milk products in the last years have seen significant growth and the demand for organic products on the market is higher than supply. Global tendencies point to the fact that the demand for organic dairy products has registered significant growth even in the period of the COVID-19 pandemic (Ćirić et al, 2021;.…”

Section: Introductionmentioning

confidence: 99%

Influence of human capital on the performance of organic milk production

Ignjatijević

2022

Mljekarstvo

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Over the past decade, a growing interest of consumers in the consumption of organic milk has been recognized, mostly because of its positive effect on human health, besides other various positive effects. The main goal of organic milk production is to bring agricultural production in close alignment with the requirements of a sustainable system. Human capital in organic farming is an important factor as it significantly influences production and financial results. As an important factor in the production, socio-economic characteristics of producers considerably determine possibilities of the future development of this system of production in a certain country. Focusing on the aspect of human capital, this paper examines the possibilities of the development of organic agricultural production in the Republic of Serbia. The research has been conducted on the territory of Serbia on individual farms which are certified for organic farming. Following the findings, the authors conclude that human capital in organic milk production of the Republic of Serbia does not represent a limiting factor in the future development of this system and that human capital in terms of learning and education, experience and expertise, innovation and creativity, and sources of knowledge has a positive relationship with the business performance.

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“…Basha and D. Lal (2019) navode da su ti faktori: briga o okruženju, o zdravlju, kvalitet proizvoda, podrška lokalnim proizvođačima, bezbednost i poverenje i subjektivne norme. Međutim, u poslednje vreme, sa intenzivnim razvojem interneta i na njemu zasnovanim tehnologijama, ističu se još neki od činilaca, svojstveni online okruženju, koji mogu uticati na stavove i izbor hrane organskog porekla (Hasanov & Khalid, 2015;Ćirić, Ignjatijević, Ilić, Puvača & Brkanlić, 2021). Tako, recimo, M. Ćirić et al (2021), prilikom ispitivanja online kupovine hrane organskog porekla, u razmatranje uzimaju i karakteristike web sajta.…”

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“…Potrebno je naglasiti da razvoj online trgovine pruža nove mogućnosti prodaje za brojne proizvode, među kojima su i oni organskog porekla (Yue, Liu & Wei, 2017;Tariq, Wang, Tanveer, Akram & Akram, 2019;Ćirić et al, 2020). Aktuelna pandemijska situacija dodatno je uticala na to da potrošači organske hrane izbegavaju kupovinu u samim radnjama, već se baziraju na online kupovinu (Ćirić et al, 2020;Lin, Li & Guo, 2021;Ćirić et al, 2021), čime se dodatno opravdava izbor istraživačke koncepcije modela u ovom radu. Jedno od istraživanja, koje je sprovedeno na teritoriji RS, pokazalo je da je pandemija rezultirala povećanjem procenta potrošača koji organsku hranu kupuju online putem (Ćirić et al, 2020).…”

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The influence of website quality on cognitive and affective attitudes towards organic food

Kocić¹,

Šapić²,

Sofronijević³

2022

Ekon horizonti

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Using websites for commercial purposes has been noticeable in numerous areas in recent years, including the organic food market, among others. The era of digitalization has implied that an increasing number of consumers form their views on organic food based on information that is marketed via websites, instead of going to traditional stores. In accordance with that, the aim of the paper is to examine whether the quality of a website, measured by its usability, design and the quality of information, affects consumers' cognitive and affective attitudes towards organic products. In this paper, exploratory factor analysis is carried out along with multiple regression analysis. The research results indicate that, in the organic food sector, it is very important to have a website which is both usable and visually appealing, simultaneously containing quality and updated information, which all can greatly influence the formation of users' attitudes towards organic food, their attitudes being made of the rational emotional dimensions as well. The contribution of this research study is particularly significant bearing in mind the fact that attitudes towards organic food are mostly examined in a traditional environment, not so much in an online environment.

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Analysis of factors that influenced consumers' decision to online shop organic food during Covid-19

Cited by 4 publications

References 40 publications

Analysis of Agri-Environmental Management Practices and Their Implementation in the Agricultural Policies of the Republic of Serbia

Analysis of Agri-Environmental Management Practices and Their Implementation in the Agricultural Policies of the Republic of Serbia

Influence of human capital on the performance of organic milk production

The influence of website quality on cognitive and affective attitudes towards organic food

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