Considerable genetic improvement has been achieved in the berry crops, mostly through conventional breeding. Strawberry breeders have focused on improving local adaptations, fruit quality, productivity, and disease resistance, and many are interested in developing day‐neutral cultivars. Transgenic strawberries have been produced with herbicide and pest resistances. A number of genes from strawberry have also been characterized that are associated with fruit ripening and maturation, and an effective marker‐free transformation process has been developed. The major objectives of blueberry breeders have centered on high plant vigor, improved disease resistance, flavor, longer fruit storage, and expanded harvest dates. Transgenic blueberries have been produced with herbicide resistance. Cranberry breeders have focused on early maturing fruit, uniform large size, intense color, keeping quality, high productivity, disease resistance, and plant vigor. The
Bt
gene (
Bacillus thuringiensis
) has been incorporated into cranberry through transformation. Raspberry breeders have been most interested in improving fruit quality and increasing the efficiency of fruit production. The development of primocane fruiting types has also been a high priority in many programs. Transformation was used to develop a red raspberry cultivar with resistance to
Raspberry bushy dwarf
virus. Blackberry breeders have been interested in increasing the climatic zone, improving harvest efficiency, reducing chilling requirements, improving fruit quality, and generating primocane fruiting types. Little transformation work has been done on blackberry.