Analysis of Healthy Living Behavior, Age, and Income on Gluten-Free Food Consumption

Abstract

This research was triggered by the phenomenon of an increase in people adopting a healthy lifestyle during the COVID-19 pandemic. People who adopt a healthy lifestyle are assumed to consume healthy food such as gluten-free food. Meanwhile, as people grow older and their income improves, the desire to consume gluten-free food also increases. This research aims to analyze healthy behavior, age, and income on the desire to consume gluten-free foods that Logit Model constructed. Gluten-free foods can be defined as foods that do not contain gluten substances such as wheat, and they can be classified as healthy food because people who consume this food can avoid some diseases. The study determined Logit Model and used quantitative methods and convenience sampling based on the SPSS application. From 10 to 12 October 2021, research collected 193 respondents, mainly from the Jabodetabek area. Using Wald Test, the study formed a Logit Model for this relationship. In conclusion, healthy living behavior, age, and income partially and simultaneously influence gluten-free food consumption. By observing this study, entrepreneurs in the food sector are expected to produce gluten-free food.

A Healthy Lifestyle and Purchase Intention on Food Claims

“…Following the findings of Brown ( 2015), for generation z & millennials, health and taste are significant factors in the selection of food products (Klopčič et al, 2020). Furthermore, the results of this study align with previous research by Bastiawan et al (2022) in Indonesia examined the influence of healthy lifestyle behavior, age, and income on the consumption of food products with gluten-free claims with the results of a partial and simultaneous positive effect of healthy lifestyle behaviors on the consumption of gluten-free claims food products with 400 respondents. According to Miller & Cassady (2015), food claims have impacted how other food label information is processed and influence other dietary behaviors.…”

“…However, some studies suggest that low-level education and income consumers are more interested in products that have food health claims but do not have an impact on the intention to purchase claimed food products (Annunziata & Mariani, 2019;Barreiro-Hurlé et al, 2010;Cavaliere et al, 2015;Steinhauser & Hamm, 2018). Consumers need a decent income to consume Food with claims (Bastiawan et al, 2022). If consumers' income meets basic needs, they can consume Food with a claim at an affordable price.…”

The Impulsive Buying Behavior of H&M Products in Gen-Z: The Role of Income and Self-Esteem

“…Many studies have explored income, self-esteem, and impulsive buying separately or together (Al Mutanafisa & Retnaningsih, 2021;Bastiawan et al, 2022;Nafeesa & Novita, 2021;Pramesty & Simanjuntak, 2020;Rahmah & Satyaninggrat, 2023). The research results of Awan and Fatima (2014) show no significant relationship between income and impulsive buying behavior.…”

Improving The Clean and Healthy Living Behavior of Adolescents in Rural Areas of Indonesia: An Educational Intervention Program

“…There are 15 indicators of PHBS in schools, including the use of clean water, the use of healthy latrines, throwing rubbish in the right place, washing hands using running water, consuming healthy snacks, exercising regularly, doing PSN, not smoking, weighing and measuring height, cutting and cleaning nails, brushing teeth, wearing shoes, using the School Health Unit (UKS) room at school, youth health cadres, and the existence of school health funds. School students are one of the groups vulnerable to health problems caused by environmental factors and lifestyle (Bastiawan et al, 2022). A person's knowledge is one of the factors that can shape a person's behavior.…”