Analysis of Influence of Micro Small and Medium Enterprises (MSMEs) Development as a Competitive Advantage to Creative Economic Development

Abstract

The purpose of this research is to analyze the influence of MSME development as competitive advantage toward creative economic development in Medan city. Data analysis method used in research is path analysis. Simultaneously, the research results of MSME Development and Competitive Advantage have a positive and significant effect on creative economy. Partially, the Influence of MSME Development has positive and significant influence to creative economy. Partially Competitive advantage positively and significantly influences the creative economy. The development of MSME has a positive and significant impact on competitive advantage. Indirectly MSME development positively affects the creative economy through competitive advantage

How Can Digital Strategy Help Sme’s for Export Expansion of Pepper

“…The solution is to use a digital strategy in encouraging SME's to be able to export. According to Widiyanti, et al (2020) using digital technology can make it easier to market products and easier to find business development information. Furthermore, during the pandemic, 80.6% SME's were helped by the use of the internet, especially the marketplace Widiyanti, et al (2020).…”

“…According to Widiyanti, et al (2020) using digital technology can make it easier to market products and easier to find business development information. Furthermore, during the pandemic, 80.6% SME's were helped by the use of the internet, especially the marketplace Widiyanti, et al (2020). If the use of the marketplace is increased to exports, especially to pepper, it cannot rule out the possibility of also increasing the potential demand for goods or services from these SME's.…”