Based on oleo-honeycomb dampers, a 6-DOF vertical soft landing dynamic model for reusable launch vehicle considering landing strut flexibility is constructed. In order to better analyze the lateral deflection and friction force of the “cantilever beam” type landing strut, a new model for strut is incorporated. Static analysis is first performed based on the rotation angle compatibility equations to attain the equivalent inertia moment. Then the strut lateral vibration model and friction force model are obtained by simplifying it as viscoelastic beam with a tip mass. After that, the ADAMS models are established to perform the comparison and verification analysis of the 6-DOF dynamic model. The results show that the results of 6-DOF dynamic model can approximately approach to the results of rigid-flex coupling model established in ADAMS. Furthermore, the research of the influence of assembly gap between cylinders and bearings, bearing’s elastic modulus, friction coefficient and initial overlapping length on the vehicle landing performance is carried out. The results show that each parameter has different influence on the landing performance, and a reasonable selection of these parameters accordingly enables a higher landing performance.