Analysis Of Marketing Mix On The Decision Of The Purchasing Of Toyota Kijang Innova Car Using Method Of Structural Equation Modeling (SEM)

Nusran, Muhammad; Basri, Muhammad; Ahmad, Lamatinulu; Paris, Andi Yusvan

doi:10.1088/1755-1315/175/1/012016

Cited by 6 publications

(5 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Data Teknik pengumpulan data primer yang digunakan dalam penelitian ini adalah penyebaran kuesioner. Kuesioner disebarkan secara online kepada responden di kota Denpasar, dimana penentuan responden dilakukan dengan menggunakan teknik purposive sampling (Nusran et al, 2018). Teknik pengambilan sampel ini merupakan penentuan sampel dengan pertimbangan tertentu.…”

Section: Metode Pemilihan Sampel Dan Prosedur Pengumpulanunclassified

Keputusan pembelian e-commerce selama pandemi: persepsi kegunaan, persepsi kemudahan penggunaan, harga, dan sikap konsumen

Wijaya¹,

Pratami

Yasa

2022

JOURNAL MANAGEMENT

View full text Add to dashboard Cite

AbstrakDalam bisnis, banyak hal yang dapat mempengaruhi pembelian suatu produk, baik yang disebabkan oleh faktor internal perusahaan seperti manajemen strategi pemasaran perusahaan maupun dari lingkungan eksternal perusahaan seperti peraturan pemerintah, apalagi saat ini sedang terjadi wabah penyakit. Covid-19 yang berdampak langsung pada semua aspek perekonomian. Teknologi dan informasi di era sekarang ini tidak dapat dipungkiri memiliki pengaruh yang cukup besar terhadap perilaku konsumen. Penelitian ini bertujuan untuk menguji faktor-faktor yang mempengaruhi keputusan pembelian e-commerce Tokopedia. Data yang digunakan dalam penelitian ini adalah data primer yang berasal dari kuisioner yang disebarkan kepada masyarakat yang pernah melakukan pembelian di kota Denpasar. Teknik analisis yang digunakan dalam penelitian ini adalah analisis model persamaan struktural. Hasil dari penelitian ini adalah variabel persepsi kemudahan penggunaan, dan manfaat yang dirasakan berpengaruh signifikan terhadap variabel harga, variabel kemudahan penggunaan yang dirasakan tidak berpengaruh signifikan terhadap variabel sikap, variabel manfaat yang dirasakan dan harga berpengaruh signifikan terhadap variabel sikap, variabel persepsi manfaat dan harga berpengaruh signifikan terhadap variabel sikap. variabel kemudahan penggunaan, persepsi kegunaan, dan harga berpengaruh signifikan terhadap variabel keputusan pembelian, variabel sikap konsumen tidak berpengaruh signifikan terhadap variabel keputusan pembelian. Kata kunci: E-commerce; persepsi kegunaan; persepsi kemudahan penggunaan; sikap konsumen; harga; keputusan pembelian E-commerce purchase decisions during the pandemic: persepsi kegunaan, persepsi kemudahan, harga, and consumer attitudes

show abstract

Section: Metode Pemilihan Sampel Dan Prosedur Pengumpulanunclassified

Keputusan pembelian e-commerce selama pandemi: persepsi kegunaan, persepsi kemudahan penggunaan, harga, dan sikap konsumen

Wijaya¹,

Pratami

Yasa

2022

JOURNAL MANAGEMENT

View full text Add to dashboard Cite

show abstract

“…Secondary data in this study were obtained from existing data such as company documentation data and other information related to research. Secondary data in this study are as follows: (1) Testing Laboratory Plan; and (2) Testing Tool Name [10] .…”

Section: Secondary Datamentioning

confidence: 99%

Redesign Facility Layout with a Kaizen Approach in Testing Laboratory at Balai Pengujian & Sertifikat Mutu Barang Makassar

Padhil

2022

j. of manag. sci. & eng. res.

View full text Add to dashboard Cite

In trading activities, especially exports in the food commodities sector, several documents must be made and completed by exporters, such as Certificate of Quality, Test-Certificate, and Chemical Analysis. Balai Pengujian & Sertifikasi Mutu Barang Makassar is a government agency operating in South Celebes that tests the quality of various agricultural and plantation commodities. From year to year, demand for testing services has increased along with the number of exports. So, testing activities have changed in terms of facility layout requirements resulting in overwhelmed in carrying out the testing process. Test rooms are not connected based on the current testing flow causing the tester’s ineffective work patterns. This study aims to redesign the layout of the facilities in the testing laboratory with the Kaizen approach to support the smooth testing process. The results of this study indicate that the proposed floor area uses a 150% allowance so the calculation requires a floor area of 42.52 m2 . After that, an analysis of the proximity of the facilities is carried out by making ARC (Activity Relationship Chart) and ARD (Activity Relationship Diagram). Based on ARD, a template is made for the layout of testing laboratory facilities. This study applies Kaizen theory with the 5S concept to obtain a neater design, namely Seiri and Seiton in the refreshment laboratory and weighing room, Seiso on testing equipment in all testing laboratory rooms, Seiketsu and Shitsuke applied to all rooms in the testing laboratory.

show abstract

“…In calculating workload, the aim is to obtain the optimum number of employees and find out how much load is received by employees. This can determine the balance between workload and employee availability so that there are no employees piling up or lacking [13]. The levels for assessing workload are divided into 5 categories, namely (1) Very Low: 0% to 20%, (2) Low: 20.1% to 40%, (3) Medium: 40.1% to 60% , (4) High : 60.1% to 80%, (5) Very High : 80.1% to 100% [14].…”

Section: Introductionmentioning

confidence: 99%

Workload analysis to determine the optimal number of workforce using the Work Load Analysis (WLA) method at PT. Harapan Jaya Multi Bisnis

Ahmad,

Herdianzah,

Safutra

et al. 2023

Jurnal Optimasi Sistem Industri

View full text Add to dashboard Cite

Workload is something that arises due to excessive activity demands. The workload is not proportional to the number of available workers because of the high target of pipe production while the number of workers is lacking so that human resources cannot work productively, especially in the production department at PT. Harapan Jaya Multi Bisnis. The purpose of this study is to determine the workload of employees in pipe production and determine the optimal number of workers. This study uses the Work Load Analysis (WLA) method to analyze the workload in determining the optimal number of workers. The results of this study after calculating the workload, it is proposed that the fixed cutting section is 2 people with a workload of 62.65%. In Branding, in real terms there is 1 person with a total workload of 11.73% and an average workload of 11.73%. After calculating the workload, it is proposed that the shooting section still be 1 person with a workload of 11.73%, because if additional workers are added, the workload will be too low. The time needed to complete the activity is 7 hours per day. After calculating the workload, Quality Control is proposed to be 1 person, because if additional workers are added, the workload will be too low, namely 7 hours per day.

show abstract

Analysis Of Marketing Mix On The Decision Of The Purchasing Of Toyota Kijang Innova Car Using Method Of Structural Equation Modeling (SEM)

Cited by 6 publications

References 0 publications

Keputusan pembelian e-commerce selama pandemi: persepsi kegunaan, persepsi kemudahan penggunaan, harga, dan sikap konsumen

Keputusan pembelian e-commerce selama pandemi: persepsi kegunaan, persepsi kemudahan penggunaan, harga, dan sikap konsumen

Redesign Facility Layout with a Kaizen Approach in Testing Laboratory at Balai Pengujian & Sertifikat Mutu Barang Makassar

Workload analysis to determine the optimal number of workforce using the Work Load Analysis (WLA) method at PT. Harapan Jaya Multi Bisnis

Contact Info

Product

Resources

About