Analysis of Media Education Centres’ Activity in Ukraine

Abstract

Introduction. Currently the age of digital society requires its members to freely acquire new skills for the successful use of the possibilities of the new digital reality –media and information literacy. As a result, media education, which is recognized by UNESCO as a separate field of education, is becoming increasingly important. Ukraine has already some positive achie-?ements in the sphere of media education. Purpose. The paper is aimed at systematizing the experience gained by Ukraine through the prism of media education centers’ activity.Methods. A set of theoretical research methods was used to study the areas of Ukrainian media education: a review of the literature, selection and interpretation of results, their systematization and identification of prospects. Results. The activity of 3 recognized domestic centers of media education is described: the Institute of Social and Political Psychology, the Institute of Higher Education of the National Academy of Pedagogical Sciences of Ukraine and the Institute of Ecology of Mass Information. Generalization and systematization of their media educational activities made it possible to distinguish the following criteria: historical, methodological, prognostic. Thanks to their use, 2 new media educational centers were identified: the Academy of Press of Ukraine and the College of Press and Television in Mykolayiv. The history of their creation, peculiarities of development and introduction of scientific, educational and methodical maintenance are analyzed, the directions of their further activity are outlined. Originality of the paper lies in the analysis of media education trends in Ukraine through the activity of the acknowledged media education centres and the new ones. Conclusion. A study of the media educational activities of these centers led to the conclusion that they are all similar in their mission – media education. At the same time, they have unique features that are manifested in the practical implementation of media education. It is planned to investigate the peculiarities of media education activity that was totally conducted in the distant form due to COVID 19 pandemic.