Analysis of Movie Genre Availability, Service Quality, and Movie Quality on Netflix User Satisfaction in Indonesia

Abstract

The purpose of this study is to examine and analyze the influence of the availability of movie genre, service quality, and movie quality of Netflix user satisfaction in Indonesia. This type of research is quantitative research. The research variables are availability of movie genre, service quality, movie quality, and satisfaction. The data collection technique used is a questionnaire with a Likert scale measurement scale. The number of research samples are 85 samples. The data analysis technique used multiple linear regression with the SPSS program. The findings of this study indicate that the availability of movie genre is stated to have an insignificant effect on satisfaction, Netflix service quality is stated to have a significant effect on satisfaction, and the quality of Netflix movie is stated to have a significant effect on satisfaction.
 Keywords— Availability of movie genre; service quality; movie quality; satisfaction; Netflix

Factors Affecting Intention to Subscribe to Netflix Video on Demand Services

“…Internet technology is increasingly developing causing more and more people to use Internet services to meet their needs. One of the needs in using the internet is the need for entertainment by utilizing video-on-demand (video streaming) services from several popular video streaming service companies in Indonesia, as providers of video on demand (video streaming) services such as Netflix, Amazon Prime, Disney Plus Hotstar, VIU, Iflix, Goplay, Vidio, and Genflix (Iskandar & Sutanto, 2022). Based on data, the favorite video streaming application is Netflix which managed to occupy the top position with a score of 69%, followed by Disney+ Hotstar in 2nd position with a gain of 62% in 2022.…”