Analysis of Oil Palm Marketing Efficiency in Tommo District, Mamuju, Indonesia

Hasanuddin, Supardi

doi:10.52970/grmapb.v1i1.55

Cited by 3 publications

(2 citation statements)

References 25 publications

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“…Based on Table 2, it is explained that the Farmer's Share in marketing channel I (farmers-collectorsfactories) is 86.36%. It is accordance with study by (Sarkum et al, 2020) that farmer share in Labuhan Batu Regency, North Sumatra is 62%, study by (Lifianthi et al, 2022) shows that farmer's share in Banyuasin South Sumatera is 61,11 % and study by (Hasanuddin, 2021) show that farmer's share in Tomo District, Mamuju is 59,79%.…”

Section: Farmer's Sharesupporting

confidence: 86%

Optimizing Marketing Efficiency and Farmer's Share in the Oil Palm Industry: A Study of Marketing Channels and Margins in Pasar VII Namo Terasi Village, Sei Bingai District, Langkat Regency

et al. 2023

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Oil palm farmers is act as producer and price takers and their bargaining position is often unequal, and farmers are disadvantaged by the condition. A large number of intermediaries involved in the marketing process indicates long marketing channel. Long marketing channel of a product results in greater marketing costs; such circumstances would lead to inefficient marketing channel. This research is purposed to analyze marketing channel, marketing margin, famer’s share and marketing efficiency for oil palm in Pasar VII Namo Terasi Village. Result shows that there are 2 types of Marketing channels for Oil Palm in Pasar VIII Namo Terasi Village, Sei Bingai District, Langkat Regency which are Marketing Channel I (Farmers–Intermediaries–Oil Palm Factory) and Marketing Channel II (Farmers–Oil Palm Factory). Marketing Channel with the highest Farmer’s Share is Marketing Channel II, with the share of farmer’s value being about 100%. Either marketing channel 1 and marketing channel II are categorized as efficient.Result shows that marketing channel pattern II is the most efficient marketing channel.

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Section: Farmer's Sharesupporting

confidence: 86%

Optimizing Marketing Efficiency and Farmer's Share in the Oil Palm Industry: A Study of Marketing Channels and Margins in Pasar VII Namo Terasi Village, Sei Bingai District, Langkat Regency

et al. 2023

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“…Disclosure of environmental aspects in SR using the ROA ratio can help stakeholders evaluate the efficiency of using company resources. Good environmental management, such as waste reduction, energy efficiency, and sustainable raw materials, can help companies optimize the use of their assets (Hasanuddin, 2021). Thus, disclosure of environmental performance in SR can positively impact the company's financial performance, as reflected in the ROA ratio (Ulum et al, 2008).…”

Section: Sustainability Report (Sr) Environmental Aspects On Financia...mentioning

confidence: 99%

Sustainability Report and Financial Performance: Evidence from Mining Companies in Indonesia

Rahim,

Safitra,

Putra

2023

IJEEP

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This study aims to determine the effect of disclosure of sustainability reports (SR) on economic performance aspects, environmental performance aspects, and social performance aspects of a company's financial performance by using the ratios of return on equity (ROE), return on sales (ROS), and return on assets (ROA). To mining companies listed on the Indonesia Stock Exchange (IDX). This study uses quantitative and secondary data. The data collection technique is to record data on the financial reports of companies listed on the Indonesia Stock Exchange for the 2018–2022 period. The research population consists of mining companies listed on the Indonesia Stock Exchange, using a purposive sampling technique with a sample of 50 companies. They use multiple linear regression methods with the help of SPSS software as an analysis method. The analysis results show that the economic aspect of the sustainability report (SR) variable has a significant effect on the company's financial performance using the return on asset (ROA) ratio. The SR variable in the economic aspect significantly affects financial performance using the return on equity (ROE) ratio. The economic aspect of the SR variable influences and is significant in financial performance using the return on sales (ROS) ratio. The environmental aspect of the SR variable has no effect and is not significant on financial performance using the ratio of return on assets (ROA). The environmental aspect The SR variable significantly influences financial performance using the return on equity ratio (ROE). Variable SR environmental aspects have no effect and are not significant on financial performance using the return on sales (ROS) ratio. The social aspect of the SR variable influences and is significant in financial performance using the ratio of return on assets (ROA). The social aspect (SR) variable has no effect and is not significant on financial performance using the return on equity ratio (ROE). The social aspect of the SR variable significantly influences financial performance using the return on sales (ROS) ratio.

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Vegetable oils marketing strategies: Multimodal discourse analysis on advertising in Indonesian television

Reflinaldi,

Triana,

Hadi

et al. 2024

IOP Conf. Ser.: Earth Environ. Sci.

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This study aims to map the marketing strategies for vegetable oils in Indonesian television advertisements. Qualitative-explanatory research was conducted on vegetable oil advertisements from 1992-2023. Theo van Leeuwen’s multimodal discourse analysis is used as an analytical framework to describe linguistic signs, images, and sounds in data sources. The results showed that among the marketing strategies for vegetable oils are exploring the features of palm fruit as a raw material, the oil processing process, which involves the latest technology, the chemical properties of the oil, and the vitamins and nutrients in the oil. Another strategy is to describe the delicious cooking results and the positive psychological effects consumers feel. Oil producers also elaborated on the economic aspects of consumers by promising low prices and lottery prizes. Environmental and health issues emphasise vegetable oils’ long-term positive impact. Several experts in relevant fields appeared to strengthen arguments for the features of each commodity. The marketing strategy through advertising is quite interesting, with stunning visual illustrations, sounds, and words. Paying attention to today’s digital world, this marketing strategy will continue according to the trends and media consumers widely use.

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Analysis of Oil Palm Marketing Efficiency in Tommo District, Mamuju, Indonesia

Cited by 3 publications

References 25 publications

Optimizing Marketing Efficiency and Farmer's Share in the Oil Palm Industry: A Study of Marketing Channels and Margins in Pasar VII Namo Terasi Village, Sei Bingai District, Langkat Regency

Optimizing Marketing Efficiency and Farmer's Share in the Oil Palm Industry: A Study of Marketing Channels and Margins in Pasar VII Namo Terasi Village, Sei Bingai District, Langkat Regency

Sustainability Report and Financial Performance: Evidence from Mining Companies in Indonesia

Vegetable oils marketing strategies: Multimodal discourse analysis on advertising in Indonesian television

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