Analysis of Online Advertising Content on Purchase Decision in Marketplace

Husin, Husin; Dewanto, Wahyu Kurnia; Destarianto, Prawidya; Murti, Ghanesya Hari

doi:10.1109/icomitee.2019.8921198

Cited by 5 publications

(7 citation statements)

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“…2 Attitudes toward Brand (Husin, Dewanto, Destarianto, & Murti, 2019) (Harikumar, 2015) (J. Liu, Ma, & Jiao, 2020) (Frick, Matthies, Thøgersen, & Santarius, 2020) (Souiden, Chtourou, & Korai, 2017).…”

Section: Grafik 2 Grafik Information Qualitymentioning

confidence: 99%

Systematic Literature Review of Critical Success Factors in Online Advertising

Eryc

2022

JITE

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Online Digital advertising is one method that is increasingly popular in the era of digital transformation that is currently underway. This causes companies to compete in developing digital business strategies, especially in terms of marketing. Online advertising aims to be effective in a cost-effective manner to effectively reach the intended target market segments. Previously, there had been a lot of research on online advertising that could help research or companies in developing their marketing strategies. It is necessary to review the literature on online advertising from these previous studies so that information is classified and categorized systematically. This study aims to provide information by conducting a Systematic Literature Review (SLR) on the latest research on online advertising from 2015 to 2020 in order to find out online advertising indicators that are still relevant and objective to achieve marketing strategy goals. Systematic Literature Review (SLR) approach which includes research questions, journal sources, preparation. Researchers analyzed the factors that determine success in the latest online advertising using the Systematic Literature Review (SLR) method. This research is useful for reviewing academic literature for online advertising research and as a reference for companies in increasing advertising effectiveness as part of a business strategy or marketing advantage in market competition.

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Section: Grafik 2 Grafik Information Qualitymentioning

confidence: 99%

Systematic Literature Review of Critical Success Factors in Online Advertising

Eryc

2022

JITE

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“…VC advertising contact and attention has easily caught the responsiveness of customers, as the content is a crucial factor for online advertisements (Cho, 1999;Husin et al, 2019;Pintado et al, 2017;Yoo & Kim, 2005). In addition, the quantity of information and entertainment value affects the customer's attitude (Sun et al, 2010), and customer attitude will improve positively if the content and type of online advertisement matches their beliefs, attitudes, and values (Wang & Sun, 2010;Wu et al, 2008).…”

Section: Online Social Network (Vc) Advertising Contact and Attention And Customer Attitudementioning

confidence: 99%

Using Online Social Networks to Globalize and Popularize Product Brands in Different Cultural Areas

Chang

2021

Journal of Global Information Management

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The purpose of this paper is to investigate the influential factors of online social network advertising in three different cultural areas, being China, India, and the US. This study uses the Social Capital Theory (SCT), and Guanxi Theory, as two types of relation theories; then collects data from the virtual community (or online social network, VC) members of three different areas, a total of 730 valid surveys were completed for model testing. The findings show that: (1) building the relationship dimension of the SCT (trust, identification, and the norm of reciprocity) for the VC members in China and the US societies is more useful than the India society, to spread the brands through the VC; (2) good guanxi for the VC members in China's society is more useful than the Indian and the US societies to spread brands through VC. The result demonstrates that culture differentiation should be consider when researchers investigate the impact of VC advertising contact and attention, attitude towards VC advertising, and purchase intention in VC context.

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“…[6] Bahkan kajian metanalysis yang dilakukan sebelumnya juga menunjukkan bahwa belum ada penelitian yang menghubungkan secara langsung antara service quality, information, dan usability terhadap continuance intention, tetapi melalui kepuasan pengguna yang menjadi pembaharuan dalam penelitian ini. [7] KERANGKA KONSEPTUAL DAN HIPOTESIS Penelitian ini berbasis pada teori Webqual 4.0 yang dikombinasi dengan model Delone & McLean [8]tentang model keberhasilan sistem informasi dan Expectation Disconfirmation Theory (EDT). EDT berbasis pada cognitive theory yang dapat dilakukan untuk mengevaluasi perilaku pengguna pasca penggunaan teknologi atau pasca pembelian produk sebagai fungsi dari adanya harapan, kinerja layanan teknologi yang diharapkan, dan diskonfirmasi kepercayaan.…”

Section: Pendahuluanunclassified

“…Situs [7] Dalam pengumpulan data, maka peneliti terlebih dahulu menguji validitas dan reabilitasnya. Setelah itu hasil data yang telah diperoleh dari kuesioner di input kedalam software Ms.Excel, kemudian hasil data diolah menggunakan software SPSS, maka selanjutnya dianalisis untuk menguji hipotesis yang telah di tetapkan di atas.…”

Section: Pendahuluanunclassified

“…Hasil pengujian hipotesis menunjukkan bahwa usability quality dan service quality tidak mempengaruhi secara langsung terhadap continuance intention, tetapi usability quality secara positif dan signifikan memberikan pengaruh terhadap kepuasan dan kepuasan mempengaruhi secara positif dan signifikan terhadap continuance intention. Hasil ini sebagaimana kajian terdahulu [7] yang juga menyatakan bahwa faktor kualitas website memiliki pengaruh terhadap kepuasan pengguna [3], dan kepuasan pengguna memiliki pengaruh positif dan signifikan terhadap continuance intention [14]. Hasil penelitian ini juga menunjukkan bahwa pada website ahligizi.id, information quality tidak berpengaruh signifikan terhadap kepuasan dan continuance intention.…”

Section: Tabel 3 Statistik Deskriptif Variabel Penelitian Lanjutanunclassified

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Studi Kualitas Website Ahligizi.id dan Dampaknya Terhadap Continuance Intention Pengguna

Husin

Iqbal

Balafif

2021

J-TIT

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Penelitian ini bertujuan untuk meneliti kualitas website ahligizi.id dan dampaknya terhadap continuance intention pengguna. Pengumpulan data dilakukan melalui survei online terhadap 74 pengguna ahligizi.id dan pengolahan data dengan menggunakan structural equation modeling dengan bantuan SmartPLS3. Hasil penelitian menunjukkan bahwa dimensi webqual 4.0 yang terdiri atas usability quality, information quality, dan service quality tidak ada yang mempengaruhi continuance intention terhadap penggunaan website secara langsung. Kepuasan pengguna memiliki pengaruh positif dan signifikan terhadap continuance intention. Di antara dimensi webqual 4.0 yang diamati dalam penelitian ini maka dimensi usability quality dan service quality memiliki pengaruh positif dan signifikan terhadap kepuasan pengguna website ahligizi.id. Sedangkan information quality tidak mempengaruhi kepuasan pengguna secara signifikan.

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Analysis of Online Advertising Content on Purchase Decision in Marketplace

Cited by 5 publications

References 0 publications

Systematic Literature Review of Critical Success Factors in Online Advertising

Systematic Literature Review of Critical Success Factors in Online Advertising

Using Online Social Networks to Globalize and Popularize Product Brands in Different Cultural Areas

Studi Kualitas Website Ahligizi.id dan Dampaknya Terhadap Continuance Intention Pengguna

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