Analysis of Online Social and Educational Language Programs – TED as an Example

Abstract

TED (Technology, Entertainment, Design) is an online social and educational language program, TED is mainly broadcast in the form of lectures for audiences around the world, so that many people living in the online environment, in the era of fragmentation and pan-entertainment can also get scientific education and space to think. TED was first created in early 1984, and began to flourish in 2000. The networked broadcast of the program in 2017 brought the program to its pinnacle. This paper analyses TED's overall framework process, speaker selection and its value embodiment, language form, and program broadcast format from TED's program content and program features, exploring TED's advantages and features, and pointing out its shortcomings and improvement suggestions. At the same time, the value and public attention of the TED program is analysed through data. The analysis shows that audiences do not choose to give up the program because of its weak entertainment, reflecting the public's desire for knowledge and rational judgment today, and reminding the urgent need to produce more programs like TED. In addition, this paper points out that online social and educational language programs have useful ideas for China, that is using language programs as a bridge to carry a platform for spreading Chinese language and Chinese culture and promoting it to the world.