Analysis of Online Travel Agency Ctrip Financial Risk

Chen, Jiancheng; Chen, Xi; Wang, Yue

doi:10.1007/978-981-99-6441-3_145

Applied Economics and Policy Studies

2023

DOI: 10.1007/978-981-99-6441-3_145

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Analysis of Online Travel Agency Ctrip Financial Risk

Jiancheng Chen,

Xi Chen,

Yue Wang

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2024

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Research on the Ctrip Tourism Market Analysis and Marketing Strategy Optimization

Chen

2024

SHS Web Conf.

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This paper offers a thorough analysis of Ctrip’s position in the tourism market, focusing on optimizing its marketing strategies to enhance its market presence. It begins by outlining the tourism industry’s background and the pivotal role of online travel agencies like Ctrip in simplifying travel experiences. The literature review highlights current marketing practices and consumer behavior, identifying key gaps that shape the study’s research questions and framework. The findings reveal that Ctrip faces significant challenges due to digital transformation, intense competition, and increasingly selective consumers. The paper discusses these challenges’ implications for both Ctrip and the broader market, offering strategic recommendations to address them. Key strategies include leveraging emerging technologies, enhancing competitive differentiation, and improving customer retention. The insights provided aim not only to secure Ctrip’s future success but also to offer guidance for other industry players navigating similar challenges. The key terms in this study include tourism market, marketing strategy, Ctrip, optimization, and analysis.

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Research on the Ctrip Tourism Market Analysis and Marketing Strategy Optimization

Chen

2024

SHS Web Conf.

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scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.

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Analysis of Online Travel Agency Ctrip Financial Risk

Cited by 1 publication

References 3 publications

Research on the Ctrip Tourism Market Analysis and Marketing Strategy Optimization

Research on the Ctrip Tourism Market Analysis and Marketing Strategy Optimization

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