SummaryAlthough the large majority of users do not experience adverse skin reactions to hair dye products, a minority do. Most serious among these are allergic skin reactions, commonly to p-phenylenediamine and its derivatives. The consumer or hairdresser is expected (by the manufacturer) to limit the chance of expression of allergy by conducting a 'sensitivity test', which should provide the consumer with an alert for possible allergic reactivity. However, a self-conducted consumer test can only be useful if it meets a number of important criteria, including evidence that the test protocol works, that it can and is likely to be used successfully by the consumer or hairdresser, and that it does not present a significant health risk (e.g. an increased risk of developing allergy). In short, as with any in vivo test, the benefit must outweigh the risks. In formulating such a test, it should be determined in advance what are the acceptable levels of specificity (correct identification of negatives) and sensitivity (correct identification of positives). It is our view that any hair dye sensitivity test, whether supplied by the hair dye manufacturer or a third party, should be able to answer these questions.Key words: cross-reaction; hair dye; p-phenylenediamine; sensitivity test.There is an extensive body of clinical literature showing that allergic contact dermatitis caused by hair dyes is a significant, probably increasing, occupational and consumer health problem (1-4). Allergy to hair dye is not a new phenomenon, having been reported for many decades (5, 6), and hairdressers are commonly high on the list of those with occupational dermatitis (7-9). Investigation of those with dermatitis in that industry shows that a significant number have hair dye contact allergy. Among consumers, the currently available evidence suggests that although >90% of hair dye users do not experience allergic reactions, several per cent may do so (1-4, 7). However, of concern for the future is the apparent intensity of sensitization to p-phenylenediamine (PPD) that is occurring in children (10).It is of significance that almost all of the hair dye work has been completed with just a single marker hair dye allergen, PPD. Indeed, the present evidence suggests that although PPD might not be responsible for all cases of hair dye allergy (11, 12), the fact that it cross-reacts so well with other commonly used hair dye allergens [e.g. toluene-2,5-diamine (PTD) and the aminophenols] makes it an effective marker of the majority of hair dye allergy problems (13,14). This also is consistent with the evidence from in vitro T lymphocyte stimulation studies, where two-thirds of T cell clones reactive to PPD also responded to PTD, as well as being consistent with the results from in vivo models (15-18). However, it has been shown that there are some individuals with hair dye allergy who do not have a positive response to PPD (11,12,18). Recently, a survey of oxidative hair dyes on the Swedish market concluded that the use of a number of potently sens...