Analysis of Perceived Usefulness and Ease of Use on Online Shopping Intention

Abstract

The internet has emerged as a useful instrument in the marketing platform whether through internal or externally created transactions ever since it underwent a technological transformation in the twenty-first century. This can be seen with the improvements on worldwide interconnection and better information systems. Online shopping has become commonplace among consumers who want to buy any goods or services. This is in line with the rate of internet usage and technological development. This study was conducted to analyse the relationship between perceived usefulness and perceived ease of use towards consumer online purchasing intention in Klang Valley. Quantitative methods were implemented in this study which questionnaires were distributed among the selected respondents. Then, all data were analysed through IBM SPSS Version 24. Reliability analysis, demographic profiles analysis, and correlation analysis was conducted in this study. Results indicated that the relationship between perceived usefulness and perceived ease of use towards consumer online purchasing intention are significantly positive. The result will contribute to businesses, small medium enterprises and marketing research companies in targeting their audience.