Analysis of Personification and Anthropomorphic Design Theory of “Kiko and Friends” Animation

Abstract

Kiko and Friends is an Indonesian animated children's series about a young goldfish and his best friends. The conflict in this animated series involves a catfish, the antagonist who causes various problems. Kiko and his friends embark on different adventures to solve these problems. The background of this journal is based on observational data obtained through linkage analysis of case study books and articles related to the Indonesian animated series titled Kiko and Friends. The objectives of this study are to examine the application of anthropomorphism, particularly in the character design of the series, and to conduct a personification analysis of the serial characters. By achieving these objectives, it is hoped that this journal will facilitate the process of character design and enhance understanding. This paper aims to support Indonesian animation works by analyzing the animation "Kiko and Friends," shedding light on how this animation is meticulously crafted, considering the thoughtful design of each character, to enhance its exposure and publication. This idea will be conveyed using the content analysis method, as described in the book "Video Game Design" by Michael Salmond, and an article written by Umarova Nigora Amirjon Qizi on The Linguistic Analysis of Differing Peculiarities between Anthropomorphism and Personification. First, the study will identify characters whose designs are influenced by personification and anthropomorphic theory. Then, each character will be analyzed in detail using the respective theory.