Analysis of Pharmaceutical Company Websites using Innovation Diffusion Theory and Technology Acceptance Model

Abstract

The progress of information using websites is developing fast, impacting various sectors, one of which is pharmaceutical companies. Pharmaceutical companies have roles in drug manufacturing, pharmaceutical distribution, and essential services for the community-the most important and challenging activity in the IT department. The researcher is responsible for one of the Bandung pharmaceutical companies. Researchers are trading IT service managers for drug manufacturing, drug distribution, and community service units that have been conducted online. The company has an essential role in distributing drugs to pharmacists and hospitals during the pandemic at COVID-19. The use of the IDT (Innovation Diffusion Theory) and TAM (Technology Acceptance Model) models are used because, according to the agreement, TAM is a concept that researchers consider to be the best and suitable for viewing the user's use of IT systems. The study will try to convert these methods with TAM variables, such as Perception of Use, Perception of Ease of Use, Attitude Towards, and Behavior Intentions. Also, IDT variables such as Relative Advantage, Compatibility, Complexity, Trialability, Observability. This study's survey model is the SEM (Structural Equation Model) using a software application. The results showed the pharmaceutical company website could be well received at pharmacists and hospitals in Bandung. The experimental results get a hypothesis, such as finding a significant output. And with the results of this study, getting good results for the people around Bandung.

Assessing the effect of innovation diffusion and technology readiness theories on attitude, behavioral intention and implementation of smart learning

“…Finally, the empirical evidence supports the positive impact of the IDT and TRI constructs on’ attitudes and BIs. This is similar to prior empirical findings gathered in other industries (Chen and Lin, 2018; Widianto, 2020). To conclude, there might be varying results due to different contexts and industries; however, the main attributes of the study remain undoubtedly important in the spectrum of academic institutions.…”

Mekarsari Bertani Application Based on Website for Agricultural Data Collection in Mekarsari Village

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