Analysis Of Preferences Factors Influencing Consumer Decision Making In Purchasing Ornamental Fish (Study at The Center For Ornamental Fish Promotion, Bekasi City, West Java
Abstract:Ornamental fish is one of the commodities that are in demand by the public, especially in urban areas. Ornamental fishmongers need to pay attention to the tastes of consumers in order to maintain and increase their sales turnover. This study is aimed at: identifying consumer characteristics, analyzing consumer preferences in buying ornamental fish, analyzing the factors of that influence consumer decision making in the purchase of ornamental fish at the Bekasi City Ornamental Fish Promotion Center. This stu… Show more
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