Analysis of Production and Consumption of Organic Products in South Africa

Kisaka-Lwayo, Maggie; Obi, Ajuruchukwu

doi:10.1201/b19837-6

Cited by 4 publications

(5 citation statements)

References 17 publications

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“…The finding implies that limited availability of OGPs on the market decreases their accessibility and thus lessens the purchase intentions of OGPs by consumers. The finding agrees with the studies of Kisaka-Lwayo and Obi [51]; Yao and Kaval [77], and Ndungu [78], who state that OGPs are generally difficult to access on the market as they are not readily available.…”

Section: Discussionsupporting

confidence: 91%

“…De Villiers [1], and Kisaka-Lwayo and Obi [51], reveal that the certification of OGPs through accredited stickers ordinarily focuses on specific standards and values which are mostly used to create meaning and give assurance about these products. Organic farming is still in the growing phase in South Africa, and in most cases, consumers would purchase OGPs that have accredited labels.…”

Section: Resultsmentioning

confidence: 99%

“…Organically grown products are believed to be difficult to find (not readily available) on the market. The reason behind the high difficulty to access of OGPs is that there is a shortage of producers [50,51]. The perception that OGPs are difficult to find on the market is therefore hypothesised to have a negative influence on the purchase intentions of OGPs.…”

Section: Methodsmentioning

confidence: 99%

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Factors Influencing Consumer Purchase Intentions of Organically Grown Products in Shelly Centre, Port Shepstone, South Africa

Wekeza

Sibanda

2019

IJERPH

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In the last few years, the market of organically grown products (OGPs) has continued to grow due to speculated concerns for the environment, food safety and health issues. The market for OGPs in South Africa appears to be under threat; with their demand outstripping their supply. In light of this background, there are relatively few studies on the consumer purchase intentions of OGPs in South Africa, and thus, less understanding about its demand market drivers. The purpose of this paper is to identify the factors influencing the purchase intentions of OGPs (fruits and vegetables) in Shelly Centre in Port Shepstone in Kwa-Zulu Natal Province of South Africa. Using a quantitative descriptive cross-sectional research design, a hundred and fifty (150) OGP consumers were selected through a systematic random sampling technique from three accredited OGP retail outlets namely Pick n’ Pay, Spar and Woolworths. Generally, descriptive results show that the interviewed consumers in Shelly Centre were reasonably educated and knowledgeable about OGPs. A higher proportion of the interviewed consumers in Shelly Centre consisted of women, employed and not of African descendant (ethnic group) consumers. Most were confident that OGPs are environmentally friendly, safe, high-quality products, and have a better taste compared to conventionally grown food products. A somewhat fair proportion expressed mixed feelings concerning the belief that OGPs are priced higher, their appeal to nature (smell), and their willingness to purchase OGPs regardless of price. Nonetheless, most were adamant that OGPs are difficult to find on the market. A multiple regression model analysis results reveal that consumer demographics; ethnicity (not of African descent) (p < 0.001), and monthly household income (p < 0.05) are statistically significant and positively influence the consumer purchase intentions of OGPs in Shelly Centre. Conversely, consumer perceptions that OGPs are priced higher (p < 0.05), have a better taste and of quality (p < 0.001), and the difficulty to find on the market (p < 0.001) are statistically significant and negatively influence the consumer purchase intentions of OGPs in Shelly Centre. The findings of this paper stress the need to design strategies and elements (marketing mix) to make OGPs affordable and readily available to consumers. Likewise, consumers from all ethnic groups and income levels need to be conscious of the environmental and health benefits of OGPs to make informed purchase decisions. To promote the purchase of OGPs; from a policy perspective, the government can offer support such as a consumer price subsidy to make OGPs affordable, and the provision of effective regulations and certification around the marketing of OGPs.

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Section: Discussionsupporting

confidence: 91%

Section: Resultsmentioning

confidence: 99%

Section: Methodsmentioning

confidence: 99%

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Factors Influencing Consumer Purchase Intentions of Organically Grown Products in Shelly Centre, Port Shepstone, South Africa

Wekeza

Sibanda

2019

IJERPH

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“…As of 2015, Kenya is estimated to own 150,479 ha of farmland [7]. Over the previous decade, organic food farming in developing countries has massively advanced in response to worldwide transformations in consumption inclination and cross-border purchasing requirements [19].…”

Section: Introductionmentioning

confidence: 99%

Factors Influencing Organic Food Purchase Intention in Developing Countries and the Moderating Role of Knowledge

et al. 2019

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The current study focuses on understanding the factors (subjective norms (SNs), personal attitude, and perceived behaviour control (PBC)) that influence consumer purchase intention regarding organic food from the theory of planned behaviour and health consciousness as an additional factor in Tanzania and Kenya. It further explains the role of knowledge as a moderating variable in organic food purchase intention. A total of 331 responses from Tanzania and 350 responses from Kenya were obtained. Confirmatory factor analysis was applied for validation, and results were analysed using structural equation modeling. SNs, personal attitudes, and health consciousness were found to be significant predictors of organic purchase intention in both countries. Furthermore, findings show that knowledge positively moderates the relationship among SNs, personal attitude, health consciousness, and organic food purchase intention. However, PBC was found to be a weak influencer on consumer purchase intention in Kenya, and no knowledge interaction between PBC and consumer purchase intention in Tanzania was found. The current study theoretically contributes to the literature by introducing the moderating role of knowledge in the relationship. The results show that knowledge interaction increases the effects of the majority of predictors after being introduced in the relationship. Finally, this study provides an understanding of consumers’ perspective regarding their intention to purchase organic foods, which will help stakeholders, such as marketers, retailers, and producers, to achieve marketing strategies for the development of these products.

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“…The Discriminant Analysis method was further useful in separating both groups for each explanatory variable. Discriminant Analysis is helpful in modelling differences in classes by splitting two or more classes (Kisaka-Lwayo, 2008). In its final fitting, the model is mathematically expressed as:…”

Section: Empirical Methodsmentioning

confidence: 99%

Gender Dimensions on Adoption of Non-traditional Agricultural Marketing Initiatives among Emerging Farmers in Rural Economies

Isaac Khorombi,

Tshikororo

2024

Interciencia

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The demand for food has led to continuous changes in the food systems to cope with the changing needs and environment. Agricultural marketing remains critical for farmers’ performance, a component that contributes to the sustainability of food supply around the globe. The current study sought to investigate adopting initiatives that supplement traditional marketing mechanisms. The study was conducted in the Thulamela municipality of the Vhembe district. Furthermore, a simple random sampling technique was used to select 127 emerging farmers, while structured questionnaires were used as the data collection tool. The Discriminant Analysis method was used to draw distinct differences in gender dimensions toward adopting non-traditional agricultural marketing initiatives. The study findings revealed that female farmers were leading in adopting digital marketing initiatives compared to their counterparts. In comparison, male farmers were leading in adopting home-delivery initiatives as they enhanced customer retention. The study recommends future studies to investigate the economic benefits of various marketing initiatives associated with various commodities to enhance a product-marketing approach.

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Analysis of Production and Consumption of Organic Products in South Africa

Cited by 4 publications

References 17 publications

Factors Influencing Consumer Purchase Intentions of Organically Grown Products in Shelly Centre, Port Shepstone, South Africa

Factors Influencing Consumer Purchase Intentions of Organically Grown Products in Shelly Centre, Port Shepstone, South Africa

Factors Influencing Organic Food Purchase Intention in Developing Countries and the Moderating Role of Knowledge

Gender Dimensions on Adoption of Non-traditional Agricultural Marketing Initiatives among Emerging Farmers in Rural Economies

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