Analysis of Research Trends in Korean Medical and Nursing Service Marketing

Heo, Eun Ju; Jung, Myun Sook

doi:10.11111/jkana.2018.24.4.352

Cited by 5 publications

(3 citation statements)

References 14 publications

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“…상을 강조하고 있고(Heo & Jung, 2018), 이로 인해 의료진 및 대 상자와의 상호협력 관계가 중요해진 결과로 사료된다. 간호제공기 능과 간호지원기능 정도는 낮게 나타났는데 이들 기능도 간호사 의 실제 수행과 관련된 주요 영역으로, 임상수행능력을 향상시키…”

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Effects of ego-resilience, nursing professionalism and empathy on clinical competency of general hospital nurses

Kim¹,

박희옥²

2020

J Korean Acad Soc Nurs Educ

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Purpose: The purpose of this study was to identify the effects of ego-resilience, nursing professionalism and empathy on clinical competency and to suggest strategies for improving the clinical competency of general hospital nurses.Methods: Data collection was performed from Jan. 18th, 2019 to Feb. 14th. A total of 194 nurses from four general hospitals participated in this study. The collected data were analyzed with descriptive statistics, t-test, ANOVA, Kruskal-Wallis test, Scheffe test, Pearson's correlation and stepwise multiple regression analysis using SPSS 23.0.Results: The factors affecting the clinical competency of general hospital nurses included ego-resilience (β=.28, p<.001), nursing professionalism (β=.20, p=.011), empathic concern (β=.19, p=.003), working department (β=-.17, p=.008), total clinical career (β=.15, p=.011), and number of beds (β=.13, p=.033). These factors accounted for 33.0% of the clinical competency (p<.001).Conclusion: It is important to find ways to improve the level of empathy of general hospital nurses and there is a need to include education programs or practical interventions to strengthen empathy at the clinical level.

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Effects of ego-resilience, nursing professionalism and empathy on clinical competency of general hospital nurses

Kim¹,

박희옥²

2020

J Korean Acad Soc Nurs Educ

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“…platform in their marketing strategies, and healthcare consumers also collect and choose information about healthcare services through social media 18) . While SNS marketing strategies by healthcare organizations, client satisfaction, and service quality are actively researched, studies were predominantly focused on the younger generations in their 20s and 30s.…”

Section: Discussionmentioning

confidence: 99%

Relevance between Marketing Route of Social Media and Consumer Age Group for Choosing Dental Clinics

et al. 2021

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Background: The purpose of the study was to evaluate the relationship and route of dental Social Media marketing by age group and support effective dental marketingy by age group. Methods: A study was conducted on 265 people, aged 20 to 64 years, who lived in Seoul, Gyeonggi area and regularly used one or more of the social media platforms, Naver Band, Facebook, Instagram, KakaoStory, Twitter, or YouTube more than once a day. A 27-question questionnaire survey of approximately 10 minutes was conducted, and the collected data was statistically analyzed using the PASW program, with the significane level set to 0.05. Results: "Introduction of acquaintances" was the most common route to visit the dentist. Regarding the use of social media platforms based on age group, 'Instagram' had the highest frequency among people belonging to the age groups of 20 to 29 years and 30 to 39 years; 'YouTube' had the highest frequency among those aged 40 to 49 years; and 'Naver Band' had the highest frequency among those aged 50 to 65 years. Conclusion: The most frequently used social media by consumers according to age included Facebook, YouTube, and Instagram. However, social media was found to have no significant impact on the choice of dental institutions, as the number of people who visited the dentist through "Introduction of acquaintances" was the highest, and "Introduction of acquaintances" did not have experience accessing the dentist site after dental marketing. If this study could provide customized marketing information for each age group through social media, it is expected that the marketing effect of dental institutions through social media would be maximized in the future.

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“…As access to medical information becomes easier, consumers are growing in their familiarity with medical institutions, and the level of expectation for specialized services is increasing [ 1 , 2 ]. To enhance competitiveness, hospitals provide high-level medical services to improve patient satisfaction [ 3 ].…”

Section: Introductionmentioning

confidence: 99%

Analysis of the Relationship between the Psychological Well-Being, Emotional Intelligence, Willpower, and Job-Efficacy of Clinical Nurses: A Structural Model Application

Lee

Sim

2021

IJERPH

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The aim of this study to discover the relationship between psychological well-being, emotional intelligence, willpower, and job-efficacy. The data were collected from 26 May to 30 May 2020 by distributing a questionnaire to 317 clinical nurses with six months of experience in a general hospital located in Seoul. Three hundred copies were collected and used for final data analysis. The results of the study verified that the direct factors of psychological well-being, emotional intelligence, and willpower affect the job-efficacy of clinical nurses and confirmed that emotional intelligence is a mediating factor between psychological well-being and job-efficacy. This study is meaningful in that it proves the necessity of establishing various curriculums focusing on these factors so that nursing students can best perform their duties as professional nurses. In particular, it is suggested that an educational program and curriculum be established that can strengthen the psychological well-being and enhance the emotional intelligence of nursing students. It is expected that such training will equip professional clinical nurses to effectively handle future work in their stress-filled field.

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Analysis of Research Trends in Korean Medical and Nursing Service Marketing

Cited by 5 publications

References 14 publications

Effects of ego-resilience, nursing professionalism and empathy on clinical competency of general hospital nurses

Effects of ego-resilience, nursing professionalism and empathy on clinical competency of general hospital nurses

Relevance between Marketing Route of Social Media and Consumer Age Group for Choosing Dental Clinics

Analysis of the Relationship between the Psychological Well-Being, Emotional Intelligence, Willpower, and Job-Efficacy of Clinical Nurses: A Structural Model Application

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