This study improved the roundness error of the side portion of a lead wire produced by rolling operations. In the conventional method, the side portion is cut after rolling. As an improvement, a side roller was designed for use after flat rolling to directly form the side portion of the lead wire to reduce the roundness error. A rolling analysis of lead wires was performed using LS-DYNA, which is a simulation program capable of analyzing the dynamic behavior of the material. Finite element modeling of the lead wire was carried out, and the change of the cross section was observed after the wire rolling process. The shape of the side roller was optimized to reduce the roundness error. The angle of the side roller, the installation position, and the shape radius were selected as the design variables. PIAnO (Process Integration, Automation, and Optimization), a commercial PIDO (Process Integration and Design Optimization) tool, was used for the optimum design of the side roller, and the results confirmed that the roundness error was reduced.