Analysis of Segmentation Targetting and Positioning in Marketing Retail Development Indomaret VS Alfamart

Abstract

The aims to study is to find out how the competition between Indomaret retail and Alfamart is by looking at the analysis of marketing strategies using STP marketing and the application of the marketing mix. The method of writing this article is descriptive analysis with a qualitative type. then use internet searching as an aid in finding data in writing this article. The results in this study will find out the application of STP Marketing and marketing mix in two phenomenal retail businesses, data on competition between Indomaret and Alfamart in their business activities from the marketing side to be offered to consumers throughout the community.

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