Analysis of Sephora's Market

Abstract

Sephora is a leading global beauty retailer in the major beauty and hair and skin care industries, but there are many similar companies in the industry resulting in fierce competition, so this paper examines how Sephora stands out from the competition. This research paper is an analysis of Sephora's marketing strategy and presents the problems and possible solutions. A brief description of Sephora's business model is given, and the Sephora retail market is analyzed, starting with each of Sephora's marketing strategies and conducting a SWOT analysis. Overall, the research concludes that Sephora's marketing strategy is very effective in driving customer engagement, loyalty, and e-commerce marketing strategies.