“…The Convergent parallel design was used for its ability to holistically and harmoniously handle both qualitative and quantitative data while clarifying possible contradictions or incongruent findings through rigorous probes . The reliance on social media data (Facebook) for the conduct of the study is empirically grounded in research (Zachlod, Samuel, Ochsner & Werthmüller, 2022;Drivas, Kouis, Kyriaki-Manessi & Giannakopoulou, 2022;Chen, Cheng & Chen, 2018;Stieglitza, Mirbabaiea, Rossa & Neubergerb, 2018;Sloan & Quan-Haase, 2017;Townsend & Wallace, 2016;Social Media Research Group, 2016;Al-Qurishi, Al-Rakhami, Alrubaian, Alarifi, Rahman & Alamri, 2015;McCorkindale & DiStaso, 2014;Batrinca & Treleaven, 2014;Moreno, Goniu, Moreno, & Diekema, 2013;Efthymioua & Antoniou, 2012;Thiel, Kötter, Berthold, Silipo & Winters, 2012). Al-Qurishi et al (2015) observe that social media has become one of the largest sources of huge amounts of data for scientific inquiries.…”