qas 2024
DOI: 10.47750/qas/25.199.36
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Analysis of Social Media Marketing Technology and Online-Based Consumer Purchase Interest in South Sulawesi

Abstract: This study aimed to analyze and explain the influence of marketing technology and consumer buying interest on the effectiveness of business continuity through business competitiveness. The population in this study includes owners or managers of online-based micro, small, and medium enterprises (MSMEs) who are members of associations in South Sulawesi Province spread in 6 regencies and cities, including Makassar, Gowa, Takalar, Jeneponto, Bantaeng, and Bulukumba. A total of 706 owners or managers of online-base… Show more

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Cited by 2 publications
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“…Providing students with exemplary text models is crucial in English teaching as it aids in their recognition of phrase, clause, and sentence patterns within the text. Before reading, proficient readers typically establish reading goals, take note of the text's structure or organization, and often mentally outline it to ascertain its relevance to their objectives (Daga et al, 2024). Reading fluency plays a pivotal role in comprehension, as individuals who expend their efforts decoding words may lose track of the content's meaning.…”
Section: Reading Texts Provide a Good Model For Englishmentioning
confidence: 99%
“…Providing students with exemplary text models is crucial in English teaching as it aids in their recognition of phrase, clause, and sentence patterns within the text. Before reading, proficient readers typically establish reading goals, take note of the text's structure or organization, and often mentally outline it to ascertain its relevance to their objectives (Daga et al, 2024). Reading fluency plays a pivotal role in comprehension, as individuals who expend their efforts decoding words may lose track of the content's meaning.…”
Section: Reading Texts Provide a Good Model For Englishmentioning
confidence: 99%
“…According to IAI (2007), information on company performance, especially profitability, is needed to assess potential changes in the future. Performance information is also useful for predicting a company's capacity to generate cash flow from existing resources [14]. It is also useful in formulating considerations about the company's effectiveness in utilizing resources.…”
Section: Introductionmentioning
confidence: 99%