PurposeGreen innovations (GI) is an emerging field that presents an opportunity to thrive in the competitive market. Nevertheless, in the field of green innovation, there is no clear and complete picture. To fill this gap the current study was conducted with the following objectives. (1) To identify existing knowledge on green innovation and offer bibliographic insights through a systematic literature review (SLR), (2) To comprehend the areas in which research is lacking within the territory of green innovation.Design/methodology/approachThe SLR methodology was employed in this study, following the preferred reporting items for systematic reviews and meta-analyses (PRISMA) guidelines. A total of 381 articles published between 2015 and 2023 were extracted from Lens org. database for review. Additionally, a bibliometric analysis was conducted to fulfill the research objectives.FindingsThe findings revealed that the field of green innovation lacks sufficient scholarly attention, despite being an emerging area. As a result, several gaps have been identified, encompassing various aspects of green innovation. These gaps include areas such as green innovation behavior, green finance, barriers to green innovation, green product innovation, green technological innovation and more.Originality/valueThis study adds to the existing body of knowledge on green innovation by addressing identified knowledge gaps. In particular, this knowledge contributes to future researchers aiming to design and conduct studies that target these identified research gaps.