Analysis of Structure, Conduct and Performance of Vegetable Seed Market: Case Study in Belagavi District of Karnataka, IndiaCucumber (Cucumis sativus L.)

Abstract

The commercial horticulture industry in Karnataka has experienced remarkable growth in the last decade and it continues to grow. The Karnataka vegetable market is majorly controlled by the private vegetable seed producing companies. The focus of the study, therefore, was to analyise the structure, conduct and performance of the vegetable seed market in the Belagavi District of Karnataka in order to elucidate the performance of the marketing system before any interventions are made to change the existing conditions. The data for the study was sourced from the primary sources. The study employed descriptive statistics, HHI to determine the degree of market concentration in the study area. Weighted mean was calculated for parameters of the distribution system and was used for knowing the overall performance of each company with the help of a grid. The company with the highest total is termed as the benchmark. The results of the study showed that the HHI was 1817.92, 6049.47, 3994.08 and 3402.14 for tomato, cabbage, green chilli and cabbage respectively, indicating a moderate to highly concentrated market hence an oligopoly market structure. Distribution depth was measured as most important factor to study the performance of vegetable seed companies.

The Organizational Structure, Conduct, and Outcomes of Coimbatore and Erode District Companies Using Different Sugar Substitutes

“…However, there will be inadequate flow of information; licensing problems for traders and subsequent incompetence to strive with the unlicensed traders were identified as entry and exit barriers in the market. Raj et al [13] stated that vegetable market had oligopoly market share and HHI showed that tomato, cabbage, green chilli and cabbage were 1817.92, 6049.47, 3994.08 and 3402.14 indicated a moderate highly concentrated market. The performance of vegetable seed companies considered the most important factor was distribution depth.…”

Study the Market Competitiveness and Its Performance in Green Chilli Seeds Market

“…If all firms have an equal share the reciprocal of the index shows the number of firms in the industry. When firms have unequal shares, the reciprocal of the index indicates the "equivalent" number of firms in the industry [6].…”

“…al. [6], who used the HHI index in Belagavi district green chilli seed market and Tanindo seeds company had the major share in the market because of its high yielding hybrid "Siri".…”