"Analysis of Supporting Direction to Improve Traditional Market Consciousness -focused on Namsan Central Market in Cheonan-"

Ahn, Mi Kyung; Yi, WonJe

doi:10.47294/ksbda.19.2.18

JBDA

2018

DOI: 10.47294/ksbda.19.2.18

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"Analysis of Supporting Direction to Improve Traditional Market Consciousness -focused on Namsan Central Market in Cheonan-"

Mi Kyung Ahn¹,

WonJe Yi²

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2021

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The Effect of Traditional Market Revitalization Plans on Retailer Equity and Usage Intention of Traditional Markets*

Lee,

Choi

2021

J. Channel Retail.

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traditional market in need. In addition, through the results of this study, it has practical implications for the management of which activities should be invested and focused first by projects or related practitioners currently supported by related organizations. In conclusion, if the retailer equity formation model as a brand presented through this study is applied to various types of traditional commercial districts, it can provide a management direction for small business owners from difficulties such as traditional markets to build sustainable differentiated retailer equity.

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The Effect of Traditional Market Revitalization Plans on Retailer Equity and Usage Intention of Traditional Markets*

Lee,

Choi

2021

J. Channel Retail.

View full text Add to dashboard Cite

show abstract

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"Analysis of Supporting Direction to Improve Traditional Market Consciousness -focused on Namsan Central Market in Cheonan-"

Cited by 1 publication

References 0 publications

The Effect of Traditional Market Revitalization Plans on Retailer Equity and Usage Intention of Traditional Markets*

The Effect of Traditional Market Revitalization Plans on Retailer Equity and Usage Intention of Traditional Markets*

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