Analysis of sustainable consumer behavior as a business opportunity

Monge, María Esther Calderón; Pastor-Sanz, Iván; Garcia, Fabienne

doi:10.1016/j.jbusres.2020.07.039

Cited by 38 publications

(23 citation statements)

References 39 publications

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“…The self-organizing map method was recognized by Vesanto and Alhoniemi ([60], p. 586) as especially suitable for the dataset grouping task solving because of its prominent visualization properties. It is still widely used in social sciences after two decades [61][62][63][64].…”

Section: Self-organizing Mapsmentioning

confidence: 99%

Emerging Consumer Healthy Lifestyles in Lithuania

et al. 2021

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Consumer lifestyle is considered one of the important predictors of sustainable consumption behavior at the individual, community and societal levels. In this paper, the healthy lifestyle of consumers is analyzed and defined as the lifestyle that explains how people live in terms of health. This study focuses on consumers’ healthy lifestyle clusters and offers an updated healthy lifestyle measurement tool that can be used to segment consumers into specific segments according to six healthy lifestyle domains: physical, mental, emotional, social, spiritual and intellectual health. An online survey with 645 respondents of different socio-demographic profiles was conducted in Lithuania. Based on data collected through questionnaires, specific segments were identified using self-organizing maps and cluster analysis methods. The findings suggest that four different segments could represent consumers concerning their healthy lifestyles. The results will be of use to companies initiating marketing campaigns to target different consumer groups with their brands and offering healthy lifestyle-related products and services to consumers in Lithuania. The findings are also valuable for public policymakers and opinion leaders who foster healthy lifestyles and seek to form a public opinion regarding sustainable consumption.

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Section: Self-organizing Mapsmentioning

confidence: 99%

Emerging Consumer Healthy Lifestyles in Lithuania

et al. 2021

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“…Though there is some disagreement on how to define sustainable consumer behaviour and many research have been discussed this topics. For example, Calderon-Monge et al (2020) captures the necessary elements and defines sustainability as a foundation upon which responsible consumer behavior (environmental, social, and economic development) is based. In addition, White and Peloza (2009) study find that consumer selfbenefit appeals are the most effective in influencing sustainable consumer behaviour and other studies refer (SCB) to social norms which consumers try to follow, such as what other doing and what other think (Calderon-Monge, et al, 2020;Cialdini, et al, 1991;White & Simpson, 2013).…”

Section: Introductionmentioning

confidence: 99%

“…For example, Calderon-Monge et al (2020) captures the necessary elements and defines sustainability as a foundation upon which responsible consumer behavior (environmental, social, and economic development) is based. In addition, White and Peloza (2009) study find that consumer selfbenefit appeals are the most effective in influencing sustainable consumer behaviour and other studies refer (SCB) to social norms which consumers try to follow, such as what other doing and what other think (Calderon-Monge, et al, 2020;Cialdini, et al, 1991;White & Simpson, 2013). Some research encourage other researcher for additional studies regarding the predictors of sustainable consumer behaviour (Menon and Menon, 1997;Mick, 2006;White and Simpson, 2013).…”

Section: Introductionmentioning

confidence: 99%

A Model of Sustainable Consumer Behaviour, Personal Development, and Attitudes Toward Marketing

2022

JMDC

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Using a sample of relatively young consumers, this study explores the impact of sustainable consumer behaviour on the sustainable attribute, such as charity. The concept of consumer stability has particular influence, as it positively relates to all three areas of consumer charity: charitable involvement, consumer volunteerism, and social activism. The findings confirm the various hypotheses. For example, consumer traits, such as interpersonal trust and stability, are significant predictors of consumer volunteerism and social activities. The findings also indicate that the second set of sustainable consumer behaviour attributes influences consumer personal development and helps to predict positive consumer attitudes toward marketing activities, such as salespeople and advertising.

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“…Recent research also involves consumer segmentation based on values closely related to sustainable consumption, looking for the "new type" of consumers (Szakaly et al, 2017). Research in this field mostly focus on the specific aspects of sustainable consumption, such as purchase decisions of eco, green or fair-trade products (Peyer et al, 2017;Sarti et al, 2018;Calderon-Monde et al, 2020), context or product-specific consumption (energy, food, mobility, fashion, etc.) (Verain et al, 2015;Van Loo et al, 2017;Kastenholz et al, 2018;Funk et al, 2021), or describe segments of sustainable consumption according to the lifestyle of health and sustainability (Szakaly et al, 2017), consumer environmental consciousness (Albayrak et al, 2010;Balderjahn et al, 2018) or values/attitude/motives (Burke et al, 2014).…”

Section: Introductionmentioning

confidence: 99%

Sustainable Consumption Patterns in Different Settings

Piligrimienė

Banytė

Dovalienė

et al. 2021

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The purpose of this study is to identify sustainable consumption patterns of Lithuanian consumers based on their sustainable consumption behaviour in two settings: at home and at work. The study also attempts to describe the segments and highlight their differences in terms of consumer engagement into sustainable consumption, which in the present study reflects the psychological state of consumers, determining their actual behaviour. The study sample consisted of 498 Lithuanian consumers. A two-step cluster analysis was performed on sustainable consumption behaviour scores at three consumption phases: acquisition, use, and disposal at home and at work. The differences among the clusters were examined according to five dimensions of consumer engagement, namely, enthusiasm, attention, interaction, absorption, and identification. Cluster analysis identified two clusters based on consumer behaviour at home “convenience-based sustainability” and “true followers” as well as two clusters based on consumer behaviour at work “environment-independent sustainability” and “followers of basic principles”. Clusters in each life domain differed significantly in terms of consumer engagement into sustainable consumption. Segments with high level of sustainable consumption behaviour at home and at work were more highly engaged into sustainable consumption as well.

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Analysis of sustainable consumer behavior as a business opportunity

Cited by 38 publications

References 39 publications

Emerging Consumer Healthy Lifestyles in Lithuania

Emerging Consumer Healthy Lifestyles in Lithuania

A Model of Sustainable Consumer Behaviour, Personal Development, and Attitudes Toward Marketing

Sustainable Consumption Patterns in Different Settings

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