Model-Based Systems Engineering (MBSE) approaches guide complex system/product design and development from the very early stages of the product development process. Its full-scale integration into the Product Lifecycle Management (PLM) would allow to facilitate a better data flow from conceptual design to detailed design. In this paper we discuss such data flow focusing on three core models: Object-Process Methodology (OPM), Core product model (CPM), and STEP. We describe core artefacts of these models and those entities in which they overlap, thus we define which data is critical throughout the entire system/product development. We demonstrate that the fundamental problem associated with the integration of MBSE and PLM is due to the fundamental essence of systems, which needs both explicit representations of time and space to represent completely the system form and behavior throughout the product/system life cycle. An analysis for a CubeSat mission is also presented to illustrate the data correspondences between the various models.