Analysis of the Competitive Advantages of Kazakhstan Medical Services in Terms of Attracting Foreign Patients

Abstract

Aim. To analyse the current state of the medical services market in Nur-Sultan (Kazakhstan) in terms of providing medical care to foreign patients.Materials and methods. The dynamics of medical tourism in Nur-Sultan was identified using the method of retrospective analysis. The main clinics providing medical tourism services in the capital city of Kazakhstan were characterised in terms of their advantages over competitor centres.Results. A prerequisite for the development of medical tourism in a certain country is the development of the whole country as a tourist destination. The recognition of a country as a safe destination by international tourism rankings contributes to the confidence of medical tourists in the quality of the services provided. The following advantages of Nur-Sultan determining its potential as a medical tourism destination were identified: access to modern medical technologies and new facilities; a large number of medical institutions accredited by the Joint Commission International (JCI); a wide range of medical directions; a convenient geographical location; reasonable costs of medical services; security and political stability; the lack of a language barrier for patients from the Commonwealth of Independent States (CIS).Conclusions. The capital city of Kazakhstan demonstrates a growing trend in the number of medical tourists. The largest number of tourists is currently from the CIS countries: Uzbekistan, Kyrgyzstan and Russia. It can be considered that, under a proper governmental policy, Kazakhstan’s potential as a medical tourism destination will be realised in the nearest future.