Analysis of The Extended Technology Acceptance Model in Online Travel Products

Sevim, Nurdan; Yüncü, Deniz; Hall, Elif Eroğlu

doi:10.5505/iuyd.2017.03522

Cited by 15 publications

(15 citation statements)

References 39 publications

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“…As expected, perceived ease of use had a significant effect on perceived usefulness. This study's result was consistent with a previous study conducted by Sevim et al [52] and Ha and Stoel [125]. On the other hand, the study's results showed that perceived ease of use did not significantly affect attitude.…”

Section: Discussion: Augmented Reality Adoption and Open Innovationsupporting

confidence: 92%

“…Perceived ease of use is considered the degree to which the consumers perceive new services or products as superior to their substitutes [27]. Adopting new technology towards its usefulness depends on the perceived ease of use [52,53]. Ha and Stoel's [53] study results revealed similar findings on online learning system usage intention.…”

Section: Perceived Ease Of Usementioning

confidence: 93%

“…Researchers found that perceived ease of use has a significant positive effect on attitude [53][54][55]. Another study stated that consumers' attitudes towards technology usage directly affect the perceived ease of use [52]. Users find technology easy to use when they identify that the technology can be used without difficulties.…”

Section: Perceived Ease Of Usementioning

confidence: 99%

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Factors Affecting Augmented Reality Adoption in the Retail Industry

Alam

Susmit

Lin

et al. 2021

Journal of Open Innovation: Technology, Market, and Complexity

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Augmented reality (AR) technology is a computer-generated object that allows users to enrich the experience of products virtually with graphics, images, etc. Due to a lack of studies in developing countries like Malaysia, more studies are necessary to understand the pressing factors of diffusing AR technology for the flourishing retail industry. This research aimed to explore the factors affecting the adoption of AR technology in the retail sector through an extension of the technology acceptance model (TAM). The conceptual model was developed based on additional open-innovation-related constructs to the existing TAM constructs. To test the model, data were collected from 233 retail stores in Malaysia using a structured questionnaire survey. The PLS-based structural equation modeling technique was used to analyze the data. The empirical results confirmed that, except for external support and trading partner pressure, other factors, including perceived usefulness, attitude, competitive pressure, customer pressure, perceived cost, and technological knowledge have significant influences on the intention to use AR technology in retail stores. The attitude mediates the relationship between perceived usefulness and behavioral intention and the relationship between self-efficacy and behavioral intention. As operating cost was a critical factor, managers are advised to deliver various packages of after-sales services and free installation charges to curb expenses. This study improved TAM by offering a comprehensive model with cognitive and open innovation factors and provided suggestions for retail stores when they attempt to adopt AR technology to develop an open business model.

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Section: Discussion: Augmented Reality Adoption and Open Innovationsupporting

confidence: 92%

Section: Perceived Ease Of Usementioning

confidence: 93%

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Factors Affecting Augmented Reality Adoption in the Retail Industry

Alam

Susmit

Lin

et al. 2021

Journal of Open Innovation: Technology, Market, and Complexity

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“…Perceived usefulness and trustworthiness of technology are important determinants of a user's intention to use technology [17]. Perceived usefulness and perceived ease of use were associated with a positive attitude [18], to be the most prominent external factors that influence the use of a technology [19], and use as considerable roles in the adoption of technology [20]. Acceptance of the technology also was affected by many factors: behavioral intention, attitude, perceived usefulness, experience perceived of use and quality factors [21], but the perceived usefulness construct was shown to be the strongest predictor of intention to use technology [22].…”

Section: Acceptance Of Student On Accounting Applicationmentioning

confidence: 99%

Student Acceptance of the Use of Spreadsheet-Based Accounting Applications

Ariana¹,

Jaya²,

Mahayana³

2019

Proceedings of the International Conference on Applied Science and Technology 2019 - Social Sciences Track (iCASTSS 2019)

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Acceptance of new computer technology needs to be evaluated by applying the technology directly. The purpose of the study was to analyze the student acceptance level of the use of spreadsheet-based accounting application for basic accounting practice learning. The research model used is evaluative research using the Technology Acceptance Model (TAM). The types of data used are quantitative data and qualitative data. Quantitative data consisted of the ability of students to use spreadsheet applications and student perceptions of acceptance of the use of a spreadsheet-based accounting application for basic accounting practice learning. Qualitative data consisted of user suggestions about the spreadsheet-based accounting applications for basic accounting practice learning. Qualitative data were analyzed by descriptive qualitative analysis techniques, while quantitative data were analyzed using quantitative analysis techniques. The quantitative analysis technique used is percentage analysis, which is by comparing the number of one item answers with the number of one item ideal answers. The conclusions have determined by comparing assessment percentages with an assessment percentages scale. The results of the study indicate that 83 percent of students who learn basics accounting practice are capable of using spreadsheet applications and 17 percent very capable of using spreadsheet applications. The students who have the ability using spreadsheet applications tend more accepted to use spreadsheet-based accounting applications. The students who have experience using spreadsheet applications tend more accepted to use spreadsheet-based accounting applications. The spreadsheet-based accounting application could be accepted by 80.46 percent of students and highly accepted by 19.54 percent of students.

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“…The user intention to use technology dominantly determines the perceived usefulness and trust of technology [15]. Perceived usefulness plays a considerable role and to be the strongest predictor of user intention to adopt and use technology [16,17]. Technology is accepted by users not only because it is useful but also because it is easy to use [18].…”

Section: B Student Acceptance Of the Applicationsmentioning

confidence: 99%

The Use of Spreadsheet-Based Basic Accounting Practice Applications in Online Learning

Ariana¹,

Bagiada²,

Sugiarta³

et al. 2021

Advances in Social Science, Education and Humanities Research

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Learning media is one of the components in online learning as one type of distance learning. The research objectives are to describe the spreadsheet-based basic accounting practice applications with a perpetual method, to test student acceptance of the use of the spreadsheet-based basic accounting practice applications in online learning, and to evaluate the effectiveness of the use of the spreadsheet-based basic accounting practice applications in online learning. The model used is a descriptive study model. The quantitative data used in this study consisted of student acceptance of the use of spreadsheet-based basic accounting practice applications in online-learning, practice completion targets, and student learning results. Student acceptance of the use of applications in online learning is obtained by using an application acceptance questionnaire following the Technology Acceptance Model (TAM). The questionnaire uses 4 Likert scales, from 1 to 4 (strongly disagreestrongly agree). The questionnaire consists of 18 questions covering aspects of usefulness, ease of use, and attitudes towards using the application. The questionnaire was given to 85 students participating in the practice. The descriptive analysis technique used in this study was conducted by describing the percentage of student acceptance of the use of the spreadsheet-based application, the data for practice completion, and student learning results. The results of the study are spreadsheet-based basic accounting practice applications consist of initial setup facilities (users, company information, accounts, suppliers, customers, and inventory), journals, ledgers and subsidiary ledgers, worksheets, financial statements, and other reports. The use of spreadsheet-based basic accounting practice applications could be accepted or highly accepted by students who learn basics accounting practices in online learning. The spreadsheetbased basic accounting practice applications are used effectively in online learning.

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Analysis of The Extended Technology Acceptance Model in Online Travel Products

Abstract: This study integrates perceived enjoyment and perceived trust into a technology acceptance model (TAM) to

Cited by 15 publications

References 39 publications

Factors Affecting Augmented Reality Adoption in the Retail Industry

Factors Affecting Augmented Reality Adoption in the Retail Industry

Student Acceptance of the Use of Spreadsheet-Based Accounting Applications

The Use of Spreadsheet-Based Basic Accounting Practice Applications in Online Learning

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