Analysis of the influence of Multichannel Marketing Strategy in the 5.0 era: Integrating Online and Offline for Optimal Results
Fuji Santoso,
Sudarmiatin Sudarmiatin
Abstract:This research aims to analyze the influence of multichannel marketing strategies in the 5.0 era that integrate online and offline to achieve optimal results. Multichannel marketing has become an important approach in the face of advances in digital technology and growing connectivity. The integration of online and offline in a multichannel marketing strategy allows companies to reach a wider range of consumers, provide consistent and holistic experiences, and leverage data and analytics to understand consumer … Show more
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