Analysis of the influence of reputation, identity and image on the country brand

Revilla‐Camacho, María‐Ángeles; Rodríguez‐Rad, Carlos J.; Garzón, Dolores; Río-Vázquez, María-Elena Sánchez del; Prado‐Román, Camilo; Palacios‐Florencio, Beatriz

doi:10.1108/arla-07-2021-0132

Cited by 6 publications

(8 citation statements)

References 66 publications

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“…, 2017; Sánchez-Cubo et al. , 2021a, b; Revilla-Camacho et al., 2022). Specifically, in 2020 began to be used slightly significantly, although not through the previously proposed approach.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Of course, other methodologies have been used to study the innate and acquired characteristics that affect the wages of employees in the tourism industry, although their use is not as widespread as in the case of the previously mentioned ones. However, it is necessary to clarify that the PLS-SEM technique has been used in studies that deal with tourism (Secondi et al, 2011;Ceballos-Santamar ıa et al, 2021), although its use is residual in its application to human resources in this industry, despite already used in other sectors (Medina-Garrido et al, 2017;S anchez-Cubo et al, 2021a, b;Revilla-Camacho et al, 2022). Specifically, in 2020 began to be used slightly significantly, although not through the previously proposed approach.…”

Section: Literature Reviewmentioning

confidence: 99%

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An approach to the defining factors of salaries in the Spanish tourist sector

Sánchez-Cubo

Mondéjar-Jiménez

García-Pozo

2023

ARLA

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PurposeThe importance of workers in labour-intensive industries, such as tourism, is undeniable. In this sense, it has been investigated for decades from various methodological approaches. However, in the academic literature on tourism, the partial least squares-structural equation modelling (PLS-SEM) technique has hardly been used.Design/methodology/approachTherefore, this work uses that technique to contrast which factors define the employees' wages in the Spanish tourism industry. Additionally, an importance-performance map analysis (IPMA) analysis is carried out, which provides informed decision-making.FindingsThus, the main results obtained are the verification and measurement of the relationships of Human Capital, Labour Conditions and Market with Wages, and the relation between Human Capital and Labour Conditions. Besides, the improvement points in each variable are identified. Especial emphasis is given to those related to Human Capital and, partially, to the Market.Research limitations/implicationsHowever, there are certain limitations to this study. Mainly, as the indicators used are given by the 2018 Salary Structure Survey, they are stiff and so the design of the model turns to be more difficult.Originality/valueConsidering the turning point that the temporary cessation of the tourism industry activity due to the COVID-19 pandemic has been, it is essential to take advantage of it to identify and correct existing deficiencies. Therefore, this work aims to be a base document for the identification of these problems.

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Section: Literature Reviewmentioning

confidence: 99%

Section: Literature Reviewmentioning

confidence: 99%

An approach to the defining factors of salaries in the Spanish tourist sector

Sánchez-Cubo

Mondéjar-Jiménez

García-Pozo

2023

ARLA

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“…In addition to sustainable tourism, a country's image has been the subject of study in this special section. The third of the articles in this special section (Revilla-Camacho et al , 2022) analyses the variables that influence the perception of Brazil's brand, as well as knowledge of the relationships between them. To do so, they used a quantitative model through structural equation modeling.…”

Section: Articles In This Special Sectionmentioning

confidence: 99%

Analytical editorial: Ensuring the future of our world: innovation, management and governance for sustainable growth

Santos

González-Serrano

Staniewski³

2022

ARLA

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PurposeThis article presents the Special Issue (SI, 35-2) of ARLA, edited (not exclusively) with the best articles from the specialized conference of the Academy of Innovation, Entrepreneurship and Knowledge (ACIEK, 2021) conference and performs a bibliometric analysis on innovation, management, governance and sustainable growth.Design/methodology/approachGuest editors conduct a quantitative and qualitative analysis of the scholarly literature by examining the characteristics of publications and how articles published in this SI contribute to their growth.FindingsInnovation, management and governance for sustainable growth is an area that revolves around five points: (1) sustainable innovation in SMEs, (2) technological innovation, social capital and information patents to create value chains and financial development in the textile industry, (3) knowledge management and competitiveness for growth and productivity, (4) social entrepreneurship, business ecosystems and startups for sustainable development and (5) marketing-based business strategies for sustainable development.Practical implicationsFrom the analysis conducted, it is concluded that more research is needed on knowledge management and competitiveness in developing countries, such as Latin American and African countries, and to compare the results with more developed countries.

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“…The scholars emphasized the importance of developing the country's brand reputation, image, and associations, increasing country brand awareness, loyalty, perceived quality, and promoting channel relationships. Besides, there are more studies that considered the country's brand reputation as one of the country's brand model dimensions (Revilla-Camacho et al 2022;Vasquez 2021;Cubillo-Pinilla et al 2017;Foroudi et al 2016).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Country’s Green Brand: The Main Gaps in the Scientific Treatises

2022

Vadyba

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Forming a strong brand is essential for national development. The country’s brand gives the direction for its long-term economic growth, contributes to increment in assets value and the competitive advantages, attracts more investments, tourists, etc. In the view of growing concern on climate change, environmental protection issues boost its influence on worldwide decision-making processes. In turn, the scientific community has more decisive in their statement to create a unique and robust country’s brand considering the green perspectives. However, the literature review results showed that the scholars investigate the green branding, mainly on the product or corporate level. Therefore, this study aims to assess how well the existing literature on country branding is explored from the perspective of green development. The research questions are as follows: 1) What are the main research directions in the scientific literature concerning the country’s green branding? 2) How far has the country’s green brand been investigated? 3) What research gap should be covered in the future? This study operated with the scientific documents published in the highly ranked scientific journals indexed in the Scopus database to answer the research questions. The study period covered 2000-2022 (until April 2022). The search for relevant publications was run by the keyword combinations “green brand”, “country brand”, and “nation brand” in the documents’ titles, keywords, and abstracts. The boolean operator' OR' was used to include the papers specified at least with one keyword. The obtained results revealed 545 papers on the investigated topic (225 publications on green branding and 320 publications on country/nation branding). In the frame of investigation, the authors applied Scopus analytical tools to detect the publication dynamic of a designed sample of documents, identify the most engaged authors, and assess the contributions of the affiliations and countries. To build the networks of scientific collaboration worldwide and detect the main research streams in studies on country/nation green brands, the authors used the method of the low-dimensional visualization. This study selected the keywords with the greatest total link strengths based on the calculation of the total link strengths of the co-occurrence’s links with other keywords. The counting method was full counting. The findings of bibliometric analysis confirmed that the studies on green branding mainly address the corporate level. The green brand concept is investigated mostly regarding green brand attachment, green brand attitude, green brand image, green brand love, green brand trust, green loyalty, green satisfaction, green perceived risks, value, and environmental sustainability. Therefore, it indicates the necessity to expand research on the national level. The main limitation of this study is operating with publications retrieved only from the Scopus database. However, the findings could be value-added for scholars investigating the country's green brand issues. The authors consider the obtained results to be a starting point for designing the country's green brand model and its assessment in the future.

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Analysis of the influence of reputation, identity and image on the country brand

Cited by 6 publications

References 66 publications

An approach to the defining factors of salaries in the Spanish tourist sector

An approach to the defining factors of salaries in the Spanish tourist sector

Analytical editorial: Ensuring the future of our world: innovation, management and governance for sustainable growth

Country’s Green Brand: The Main Gaps in the Scientific Treatises

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