Analysis of the Influential Factors of Consumers’ Perception and Attitude Towards Marketing Events—A Case of Tmall “Double Eleven” Carnival in 2017

Chen, Jingdong; Wang, Hao; Chen, Mo

doi:10.1007/978-3-319-93351-1_81

Proceedings of the Twelfth International Conference on Management Science and Engineering Management

2018

DOI: 10.1007/978-3-319-93351-1_81

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Analysis of the Influential Factors of Consumers’ Perception and Attitude Towards Marketing Events—A Case of Tmall “Double Eleven” Carnival in 2017

Jingdong Chen

Hao Wang

Mo Chen

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Analysis of the Influential Factors of Consumers’ Perception and Attitude Towards Marketing Events—A Case of Tmall “Double Eleven” Carnival in 2017

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References 24 publications

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