Analysis of the Main Corporate Social Responsibility Drivers and Barriers and Their Foreseeable Evolution—Evidence from Two Leading Multinationals: The Airbus and TASL Cases

Abstract

This article undertakes a comparative analysis of the corporate social responsibility (CSR) drivers and barriers in the European multinational Airbus and the Indian Tata Advanced Systems Ltd. (TASL), both in their current, as-is state, and in the desirable future, should-be state. These in-depth case studies are based on structured interviews, complemented with a survey. The research findings provide qualified, bounded support to the currently preponderant view among CSR scholars, regarding both the preeminent role of the internal (vs. external) drivers and the key importance of moral-driven (vs. profit-driven) drivers such as the values of the top management. The caveat here reflects that, contingent on cultural issues, individual companies might not have reached this state yet. Furthermore, these findings suggest that the current CSR situation could be characterized as contingent, transitional and convergent; the practical implications for the various CSR stakeholders of this characterization are discussed. The most salient trait, convergence, suggests the existence of a certain commonality in CSR’s foreseeable evolutionary path, even among disparate companies, converging on such aspects as the ever-increasing role of the value system and of the shared, internalized company culture, and the shift of CSR’s role from obligation to potential source of competitive advantage.

Análisis de prácticas sustentables en empresas de La Plata, provincia de Buenos Aires

“…En concordancia, existen ciertos puntos en común en el camino evolutivo previsible de la sustentabilidad. Esto se da incluso en empresas dispares que convergen en aspectos como el papel cada vez mayor del sistema de valores, y la cultura empresarial compartida e interiorizada, así como el cambio del rol de la sustentabilidad de obligación a fuente potencial de ventaja competitiva (Martín et al, 2022). divulgación de RSE.…”

“…Esto deja en evidencia la necesidad de profundizar sobre el tema de los indicadores para la medición de prácticas sustentables, entendida como una forma de crear valor compartido entre empresa y sociedad(Fornachiari, 2018).En cuanto a lo que impulsa a una empresa a llevar prácticas sustentables, se ha investigado el tema y el peso relativo de los determinantes internos frente a los externos. Los hallazgos respaldan (y califican) la visión actualmente predominante entre los estudiosos de la sustentabilidad: los impulsores internos tienen un papel superior sobre el papel de los impulsores externos(Martín et al, 2022).En contraposición, otros estudios revelaron que tanto factores internos como externos influyen en la divulgación de información de prácticas sustentables. En ese sentido, los factores internos que influyen en la divulgación de la sustentabilidad incluyen las características de la empresa, como el tamaño, la industria o el desempeño financiero; los elementos de gobierno corporativo, como el tamaño y la independencia de la junta; y los tipos de propiedad.…”

Influence of Leadership Styles on Sustainable Development for Social Reconstruction: Current Outcomes and Advisable Reorientation for Two Aerospace Multinationals—Airbus and TASL

“…Two corporations from the same sector were chosen for the development of these in-depth case studies: the Indian Tata Advanced Systems Ltd. (TASL), which belongs to the multinational Tata Group, and the European multinational corporation Airbus, which are both leaders in their respective markets, hailing from different origins, continents, and developmental states. Research on the most important CSR drivers and barriers both in the current state and in the foreseeable future was previously carried by the authors out in these two companies [51].…”