Analysis of The Marketing Efficiency of Curcuma in The Medicine Plant Processing Industry
Himmatul Miftah,
Siti Malihatul Aviah,
Syaima Lailatul Mubarokah
et al.
Abstract:Farmers distribute curcuma through several marketing agencies to the sringanis plantation processing industry. It impacts farmers' income, so the research aims to determine the pattern of Curcuma marketing channels as a raw material for the medicinal plant processing industry, the value of efficiency indicators, and the level of efficiency of each marketing channel—methods of data collection using purposive sampling and snowball sampling. Respondents are farmers, middlemen, and managers of the sringanis planta… Show more
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