Analysis of the measures of COVID-19 (SARSCoV-2) in the image, satisfaction and loyalty of visitors to a world heritage city

Huete-Alcocer, Nuria; Río, Juan Antonio Jimber del; Rojas, Ricardo Hernández

doi:10.1080/19407963.2022.2161553

Cited by 2 publications

(1 citation statement)

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“…Visitors are generally positive about protection measures but these have to be applied consistently across sites [36]. Heritage sites need more engaging ways to communicate such measures to visitors [83,133] and when sites have implemented and communicated well the measures, they see increase in visitor confidence, satisfaction, and return visits [56,134]. Furthermore, people who visited previously are more likely to visit during a lift of restrictions [56].…”

Section: Physical Spacesmentioning

confidence: 99%

Assessing the Long-COVID Impact on Heritage Organisations

Volanakis,

Seymour,

Fouseki

2024

Heritage

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The aim of this paper is to understand the long-COVID impact on cultural heritage organisations, and future research needed. COVID-19 was disruptive to cultural heritage socioeconomic activities across the world during 2020 and 2021. Whilst government intervention and changes from physical to digital engagement generally prevailed, the long-COVID impact on cultural heritage organisations, their people and users, buildings, and collections remains unknown. The extent, also, to which financing, curating, visiting, and volunteering patterns have changed is uncertain. Following the pandemic closures and associated support, cultural heritage organisations are facing continuing economic, social, political, environmental, technological, and organisational culture pressures. This research examines the existing academic literature, sector publications, annual reports and associated visitor information to understand whether cultural heritage organisations have long-COVID, whether they can survive another pandemic, and what further research is needed to be better prepared. Four case studies from the UK look at the visitor and financial impacts of COVID-19 on the British Library, the London Transport Museum, The Theatre Royal Drury Lane, and Kensington Palace. This paper contributes to heritage research by providing a deeper understanding of the impact that COVID-19 had on heritage, and how to proactively plan for similar future disruptions. The impact themes show that change did not result in a new normal but in the need for a new space, consisting of blended space (physical and digital), mixed space (indoors and outdoors), and community of practice space (isolated or cross-sector networking space). The literature highlights the significance of the sector coming together during the pandemic to share knowledge and provide support through its networks. It also highlights how important it is for such unity not to be lost but to be harnessed to support ongoing organisational sustainability and better preparedness for future crises. Finally, future research suggestions are proposed grouped into social, digital, financial, and operational research themes.

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