Analysis of the moderating effect of industry on online behaviour

Abstract

Purpose -The main objective of the current work is to analyse the importance of the moderating effect of industry type on technological firms' behaviour and on the acceptance of online business management applications. Design/methodology/approach -The conceptual model, based on a technology acceptance model (TAM), has been tested across structural equation modelling techniques. Thus, a multi-sample analysis has been developed to study the significance of the effect on industry. Data were collected using e-mail and post-mail survey. Findings -The findings show that there are several factors influencing the acceptance process, such as ease of use and usefulness, but their effect depends on the industry in which the organisation operates. Likewise, greater experience in technology -which is the case for some sectors -facilitates the acceptance of IT. Research limitations/implications -Managers should be aware that the synergies gained through their economic activity must be applied to adopt more new online business management applications, as this will help them to improve their competitiveness. Originality/value -In contrast to other studies which analyse employee behaviour, this paper describes the technology acceptance process establishing the perceptions of the manager decision maker in the company, a perspective which increases the explanatory power of the models, and permits some of its weaknesses to be resolved. Moreover, the moderating effect of the industry has been empirically tested for a group of firms and variables which have rarely been analysed previously.

A wiki as intranet: a critical analysis using the Delone and McLean model

“…Thus the final interesting finding is that although Web 2.0 is often regarded as a radically new concept, the main critical success factors are similar to those in other projects involving IS development, such as the support of top management, proper leadership, communication and motivation and training of end‐users (Bandara et al , 2005; Hernández Ortega et al , 2006; Wong, 2005). Therefore a standard IS success model such as the Delone and McLean model can and should be applied.…”

“…Their role would also be to encourage people with knowledge to contribute and to manage the structure of the articles.All companies should invest in the training of their employees irrespective of their position in the firm and their proficiency in computer or online information use. Training may also deliver a change in attitude about the ease of use and the achievement of routine use (Hernández Ortega et al , 2006). It is also an indication of management's support for a new initiative.…”

“…It should be noted that, although the case study was conducted in a software development company where greater experience in technology should facilitate the acceptance of IT, even technology‐savvy users should undergo training to be able to use the new applications (as also noted by Hernández Ortega et al (2006)). Problems with system quality could therefore reduce the intention to use a wiki even for advanced IT users.…”

“…The perception of ease of use is the most valued characteristic, especially in IT firms (Hernández Ortega et al , 2006). Moreover it is expected that users will become more engaged if it is easy and fun (Waldrop, 2008).…”

Multi-Group Moderation Analysis for Relationship between Knowledge Sharing Orientation and Business Performance

“…Studies have shown that industry type moderates the relationships in strategy related models (e.g. Hitt, Ireland, & Stadter, 1982;Banerjee, Iyer & Kashyap, 2003;and Ortega, Martinez & Hoyos, 2006). Researcher in the field of strategy have also studied the firm age and firm size as moderating variables and proved that larger firms present more capability than smaller firms, and young firms can better exploit the resources than middle-aged-firms (e.g.…”