Analysis of the Peculiarities of the Use of Cliches and Stable Expressions in Publicistic Texts

Abstract

The article analyzes set expressions and cliché phrases in journalistic texts of the English-language media. The relevance of the topic of this study is due to the importance of studying the features of the language of the media in the context of the analysis of its professional vocabulary. The study of the features of the use of set expressions allows us to evaluate their productivity in achieving the communicative goals of texts published in the media. The language of the media is characterized by the fact that it allows you to effectively implement the main function of a journalistic text - attracting the reader’s attention, convincing the reader that the point of view being transmitted is right. The nature of the language of the media is dual, since the texts of this style are designed, on the one hand, to convey new information, and on the other hand, to form the audience’s point of view on the problem being described. For this purpose, the printed press uses various lexical means of expressiveness, clichés, and tropes.